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The medical & healthcare division supports customers in making better business decisions, by using a wide range of market research tools in combination with strategic consulting based on in-depth industry knowledge.
We strongly believe that successful market research is depending on commitment and active dialogue between ourselves and our customers. Therefore, we take an active part throughout the entire project process and keep a continuous dialogue with our customers in all phases - from defining the real information need as well as in defining the optimal way of obtaining information, to efficiently gathering and compiling the data. We put a lot of emphasis on analysing the results to come with actionable conclusions and recommendations. Finally, we also offer support in implementing the defined actions and ensuring follow-up.
Opticom is a proven partner for many globally leading companies and we know how to identify, screen and develop trustworthy relations with a number of target groups important to our clients worldwide. In order to enhance management's understanding of how their markets work, we systematically collect and analyse information from those who change the markets, for example:
- Physicians and researchers, including KOL’s
- Nurses and other specialists
- Patients and relatives
- Patient organisations and other NGO’s
- Medical technologists
- Pharmacists
- Purchasers
- Reimbursement authorities and politicians
- Media
- Investors and analysts
- Pharmaceutical business executives
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Abbott
AbSorber
AstraZeneca
Biogen
Biovitrum
Ellen
Ferring
HemoCue
Johnson & Johnson
Karolinska University Hospital
Kinchard/Pharmexx
Merck
MSD
Novartis
Octapharma
Pfizer
sanofi-aventis
Schering-Plough
Symphogen
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Opticom International Research AB
Head office
Grev Turegatan 30
S-114 38 Stockholm
SWEDEN
P: +46 8 5030 9000
F: +46 8 5030 9001
» info@opticom.se
» UK-Office
© Copyright 2003, Opticom International Research. All rights reserved
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