We offer experience and knowledge across a wide range of market research problems relevant to our customers.

» Branding
» Customer research
» E-marketing
» Employee satisfaction measurement
» Marketing effectiveness
» Distribution and channel research
» Marketing strategy
» Pricing
» Concept testing
» Market research strategy
» Multi-Client and strategic studies


In regular in-depth surveys and studies Opticom investigates current events on a wide range of issues. In essence, Opticom delivers the facts you need to draw your own conclusions and develop your business tactics on a multitude of marketing and commercial related problems relevant to the forest industry.

Current multi-client surveys

"The Brand Equity Tracking Survey – Office Paper" 2004 - 2000

"The Brand Equity Tracking Survey - Woodfree Coated Paper" 2004 - 1999

"The Brand Equity Tracking Survey – Cartonboard for Consumer Packaging" 2004

"The Woodfree Coated Paper Tracking Survey Among Advertising Agencies, End-users, Publishers" 2003

“Market Trends for New Product Development” 2005

"The Millennium Change" 1999

"How the Willingness to Finance Projects in the Asian Pulp & Paper Industry Has Been Affected by the Recent Crisis in the South-East Asian Economy" 1998 and 1999



Antalis
April
Arctic Paper
ArjoWiggins
Burgo Group
CEPIFINE
CEPIPRINT
Eka Chemicals
Grupo Portucel Soporcel
Holmen Paper
Hewlett Packard
Iggesund Paperboard
International Paper
Korsnäs
Lecta Group
M-real
MeadWestvaco
Mondi Business Papers
Norske Skog
Office Depot
PaperlinX
Papyrus
Sappi
SCA
Setra Group
Steinbeis Temming Papier
Södra Cell
Stora Enso
UPM
Xerox


For further information about our surveys click here


Opticom International Research AB

Head office
Grev Turegatan 30
S-114 38 Stockholm
SWEDEN

P: +46 8 5030 9000
F: +46 8 5030 9001

» info@opticom.se

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