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Successful companies in the forest industry have realised that they have to look at things from another angle. They look through the eyes of the customer. They find out what is going on in the market. They scour the market for ways to differentiate themselves from competition. They integrate their decision making with regular and systematic market studies in order to investigate:
- How can we become a better supplier?
- How can we create more loyal customers and build partnerships?
- How can we find preconditions for a more favourable price setting?
- How can we develop new products, service concepts and the like?
- How can we create meta-value deriving from our product brands with better margins?
With more than 20 years of experience of serving the forest products industry, Opticom is a trusted market research and consulting partner to many of the leading companies on all levels in the value chain; ranging from suppliers to the paper industry, through paper and board mills to paper merchants from Europe, the Americas, Asia, Africa, and Australia. Furthermore, companies engaging Opticom include suppliers from other related fields, such as wood products, but also companies close to end-users such as office supplies resellers and OEMs selling great amounts of office paper. The quality of the information provided together with Opticom’s strong reputation in the industry, guarantees credibility of the results throughout your organisation and provides you with security in decision making.
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Antalis
April
Arctic Paper
ArjoWiggins
Burgo Group
CEPIFINE
CEPIPRINT
Eka Chemicals
Grupo Portucel Soporcel
Holmen Paper
Hewlett Packard
Iggesund Paperboard
International Paper
Korsnäs
Lecta Group
M-real
MeadWestvaco
Mondi Business Papers
Norske Skog
Office Depot
PaperlinX
Papyrus
Sappi
SCA
Setra Group
Steinbeis Temming Papier
Södra Cell
Stora Enso
UPM
Xerox
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In regular in-depth surveys and studies Opticom investigates current events on a wide range of issues... » Read More
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