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"[Marketing] research depends upon public confidence: confidence that it is carried out honestly, objectively, without unwelcome intrusion or disadvantage to respondents, and that it is based upon their willing cooperation. This confidence must be supported by an appropriate professional Code of Practice which governs the way in which marketing research projects are conducted." (Introduction ESOMAR International Code of Marketing and Social Research Practice)
To make sure that research is carried out in a responsible manner, Opticom follows ESOMAR's International Code of Marketing and Social Research Practice. ESOMAR is the World Association of Opinion and Marketing Research Professionals. Its International Code of Marketing and Social Research is drawn up with the purpose to protect respondents' privacy and describe their rights. In addition it covers issues such as the professional responsibilities of researchers as well as the mutual rights and responsibilities of researchers and clients.
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Opticom International Research AB
Head office
Grev Turegatan 30
S-114 38 Stockholm
SWEDEN
P: +46 8 5030 9000
F: +46 8 5030 9001
» info@opticom.se
» UK-Office
© Copyright 2003, Opticom International Research. All rights reserved
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