We offer experience and knowledge across a wide range of market research problems relevant to our customers.

» Branding
» Customer research
» E-marketing
» Employee satisfaction measurement
» Marketing effectiveness
» Distribution and channel research
» Marketing strategy
» Pricing
» Concept testing
» Market research strategy
» Multi-Client and strategic studies


Our mission is to help global clients make better business decisions.
  • We are truly committed to understanding your business in order to better assist your strategic and tactic decision-making.

  • We offer experience across a wide range of market research problems relevant to our global clients. Regardless of project size and geographical coverage we conduct all research with our own in-house, multi-cultural and academically educated staff.

  • In combining our large research capabilities, state-of-the-art information technology and competence we have proven to be a unique partner for a number of leading companies all over the world that rely on speed, quality and cost effective projects.

  • Safeguarding quality can be done in many ways. At Opticom we have developed our own tool, Quality Navigator, for making sure that every part of the process of conducting a survey reaches the same high quality standard.





Opticom International Research AB

Head office
Grev Turegatan 30
S-114 38 Stockholm
SWEDEN

P: +46 8 5030 9000
F: +46 8 5030 9001

» info@opticom.se

» UK-Office

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