Branding Over the past 15 years we have performed numerous studies that evaluate the strengths of a brand name or the image of a corporation. We can help you identify better opportunities, reallocate resources, devise smarter brand strategies and improve your market communication. Customer research We provide clients with strategic information about their customers' reactions to existing products, and services and pinpoint areas where improvements are needed and competitive advantages can be developed. E-marketing The role of Internet grows continually & is a key feature in business today. We analyse the driving forces behind e-marketing and how it will effect your customers way of doing business. Employee satisfaction measurement By understanding the employees' perception regarding their company we can help our clients create a more motivated organisation that contribute directly to growth. Marketing effectiveness Marketing costs, consequently it's crucial to get it right. We work with clients to help them build brand presence faster and more efficient. We develop systems for tracking the performance of new or existing brands, markets or channels. Distribution and channel research Changing customer needs, re-structuring programs among suppliers and producers, evolving technologies, new business models and loyalty schemes are some of the factors that have significant effects throughout the entire distribution channel. Marketing strategy Based on our long experience in understanding customer needs, benchmarking competition and following market trends we help customers improve their marketing strategies. Pricing Everybody is telling you to focus on value not cost. But where do you draw the line and what is the optimal price? By combining a powerful range of advanced tools with common street smartness we can help you closing in on that crucial question. Concept testing Making mistakes can be very costly, even minor ones. Prior to product launches, advertising campaigns, a new range or improvements of products we offer professional help in testing before going live. Market research strategy We provide critical review of existing research and reports, new research opportunities and in-house research facilities. We help you plot your course and recommend adjustments needed to suit an ever changing world. Multi-Client and strategic studies In regular in-depth surveys and reports we investigate current events, industry trends and special topics. Several companies fund the projects allowing them to obtain vital information at a lower cost. Most studies have a basic structure but also offer single client possibilities.

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