Opticom International Research today announces the r...

June 28th 2010
The most valuable cartonboard brands ranked by Opticom (converters)
Opticom International Research today announces the results f...

January 14th 2010
Revised brand strategies shuffle top of European office paper brands around
Stockholm, Sweden, 14th January 2010 – Opticom International...

December 17th 2009
Office paper suppliers challenged in a volatile market
Stockholm, Sweden, December 17, 2009 - Opticom International...

November 30th 2009
"We need to rethink!"
- Message from Swedish forest industry employees expressed in a new survey
Opticom International Research and Nordic Paper Journal pres...

October 19th 2009
Claro showing an impressive progress
Opticom International Research today announces the results f...

October 8th 2009
Well-known brands have so far not claimed the position as the leading environmental brand
Opticom International Research today announces the results f...

September 21st 2009
Opticom strengthens its position within medical & healthcare by taking on a highly experienced Corporate Advisor
Opticom International Research AB has decided to further str...

September 16th 2009
Färsk undersökning visar att skogsindustrin måste tänka om!
Opticom International Research och Nordisk Papperstidning pr...

August 24th 2009
Opticom starting up “Brand Equity Tracking Survey - Office Paper 2009”
From mid-August Opticom has started the preparations for the...

July 1st 2009
Which woodfree coated paper brands take the lead in the European market in 2009?
2009 year's brand tracking survey for woodfree coated paper ...

June 24th 2009
Opticom contributes to Confederation of Swedish Enterprise Tax Commision Report
Mr Urban Bäckström, Director General of the Confed...

June 6th 2009
Mikael Selling, Co-founder of Opticom, will speak at the Forest Industry Awards 2009 in Sweden, Stockholm on Wednesday, September 16.


May 28th 2009
Opticom International Research signs an international cooperation agreement with pharmexx Nordic
Opticom has signed an international cooperation agreement wi...

May 6th 2009
Opticom participates in the "James Lind’s day" in Kungsträdgården in Stockholm the 20th of May 2009.
Opticom participates in the "James Lind’s day" (En dag f&oum...

February 23rd 2009
“High level of confidence - but challenges too"
The survey, which was carried out by Opticom International R...

January 7th 2009
Marketing managers are increasing web advertising
Seven out of ten media agency consultants that are working w...

October 23rd 2008
Opticom International Research today announced the results from the Brand Equity study where the strongest woodfree coated web brands in Western Europe are identified and evaluated.
Stockholm, Sweden, October 23, 2008 - Opticom International ...

October 1st 2008
Opticom International Research today announced the results from the study evaluating “The Top Suppliers of Woodfree Coated Sheets” in Western Europe.
Stockholm, Sweden, October 1st, 2008 - Opticom International...

September 26th 2008
Opticom International Research today announced the results from the European study “The Brand Equity Tracking Survey - Woodfree Coated Paper” with the findings about woodfree coated sheet brands in Western Europe.
Stockholm, Sweden, September 26, 2008 - Opticom Internationa...

September 19th 2008
The ranking list and results from the 2008 survey “Top Suppliers of Woodfree Coated Sheets” in Central & Eastern Europe was today released by Opticom International Research.
Stockholm, Sweden, September 19, 2008 – The ranking list and...

September 15th 2008
Opticom International Research today presents the results from the second independently conducted brand study “The Brand Equity Tracking Survey – Woodfree coated paper” in Central & Eastern Europe.
Stockholm, Sweden, September 15, 2008 - Opticom Internationa...

September 10th 2008
Wood products market fragmented – locally strong suppliers and distributors, but few with pan-European presence
Stockholm, Sweden, September 10, 2008 - The leading supplier...

June 26th 2008
Brand owners are gaining power in the cartonboard purchasing process - Can mills convince them of the value created by their brand offering?
Stockholm, Sweden, June 26, 2008 - Opticom International Res...

June 12th 2008
Softwood producers are almost unknown to end-users in Europe - are the frequent crises among saw mills self-inflicted?
Stockholm, Sweden, June 12, 2008 - Opticom International Res...

June 11th 2008
Opticom participates in EphMRA 2008 Conference, 25 - 27 June 2008, Barcelona, Spain
Nina Persson, Business Area Manager for the Medical & Health...

May 26th 2008
Increased customer focus necessary for the forest industry!
Stockholm, Sweden, May 26, 2008 - The forest industry in Eur...

May 14th 2008
UPM is ranked as the top Coated Mechanical paper supplier among European heatset web offset printers according to a new study released by Opticom
Stockholm, Sweden, May 14, 2008 - Opticom International Rese...

April 28th 2008
Opticom presents the first ever ranking of Europe’s Top Brands of Coated Mechanical paper
Stockholm, Sweden, April 28, 2008 - Opticom International Re...

March 1st 2008
Mikael Selling, Co-founder of Opticom, will speak at the PwC 21st Annual Global Forest and Paper Industry Conference in Canada, Vancouver on Thursday, May 8.
Mikael Selling is co-founder of Opticom International Resear...

January 21st 2008
Russian edition of the Brand Equity Tracking Survey – Woodfree Coated Papers now available
In addition to the Western European and Central & Eastern Eu...

January 16th 2008
Time to define 2008 year's leading WFC brands and suppliers
For the 9th time the survey will identify and rank the most ...

January 10th 2008
Xerox still Europe’s number 1 office paper brand – but for how much longer?
Opticom International Research now presents the results of t...

December 17th 2007
Viking Direct takes over the lead position from Lyreco
Stockholm, Sweden, December 17, 2007 - Opticom International...

November 15th 2007
The Future of Wood Products - A new multi-client project
Opticom is now ready to launch the first edition of “The Fut...

October 18th 2007
Ranking of most valuable brands and top suppliers in – Cartonboard for Consumer Packaging
Since 2004, Opticom International Research bi-annually ranks...

October 12th 2007
Coated Mechanical Paper - Ranking of most valuable brands and top suppliers
For the first time, Opticom International Research AB is now...

October 2nd 2007
Opticom recruits new Project Manager to the Pulp, Paper & board divison
Emma Grundström has joined Opticom as Project Manager w...

September 24th 2007
Europapier Top Ranked Among Woodfree Coated Paper Suppliers in Central and Eastern Europe
Stockholm, Sweden, September 24, 2007 - Opticom Internationa...

September 12th 2007
Igepa and UPM Ranked as Best Suppliers of Woodfree Coated Paper in Western Europe
Stockholm, Sweden, September 12, 2007 - Opticom Internationa...

September 10th 2007
Hello the most valuable woodfree coated paper brand in Central & Eastern Europe
Stockholm, Sweden, September 10, 2007 - Opticom Internationa...

September 7th 2007
Excellent opportunity to turn the increasing brand recognition into valuable brand equity
Stockholm, Sweden, September 7, 2007 - Opticom International...

September 5th 2007
UPM Finesse strengthens its position as the leading woodfree coated brand among web heat set printers
Stockholm, Sweden, September 5, 2007 - Opticom International...

June 4th 2007
How can you make better business decisions when it comes to office paper branding?
The “Brand Equity Tracking Survey – Office Paper” has throug...

June 1st 2007
The results from the 8th edition of the “Brand Equity Tracking Survey – Woodfree Coated Paper” will be available on June 20th 2007
The results from the eighth edition of the “Brand Equity Tra...

May 2nd 2007
Pharma Report invites Opticom to speak at seminar regarding the new ethical agreement between LIF and SKL
Nina Persson, Business Area Manager at Opticom spoke about h...

April 1st 2007
Brand new academical essay regarding relations within healthcare
Opticom's project manager Elinor Westerberg has recently fin...

February 8th 2007
Want to know which the most valuable woodfree coated paper brands are in the Central & Eastern European market?
For the first time ever, Opticom is launching a special edit...

February 1st 2007
Opticom recruits new Business Area Manager from the pharmaceutical industry
Nina Persson has recently been working for Pfizer in Sweden ...

January 19th 2007
For the eighth consecutive year, Opticom is launching The Brand Equity Tracking Survey - Woodfree Coated Paper
Since 1999, Opticom International Research has annually rank...

January 12th 2007
Mill brands strike back!
Stockholm, Sweden, 12th January 2007 – Opticom International...

January 10th 2007
Opticom strengthens its position by taking on a highly experienced Senior Advisor
Opticom International Research AB has decided to further str...

December 14th 2006
Lyreco the clear market leader among European office paper suppliers
Stockholm, Sweden, December 14, 2006 - Opticom International...

October 10th 2006
Antalis and UPM Ranked as Best Suppliers of Woodfree Coated Paper in Europe
Opticom today announced the results from the first independe...

September 22nd 2006
UPM Finesse takes over position as leading woodfree coated brand among web heat set printers
Stockholm, Sweden, September 22, 2006 - Opticom presents the...

September 12th 2006
Brand specification process developing among converters and consumer goods brand owners – challenges for cartonboard producers
Opticom is now releasing the results from the 2nd edition of...

September 8th 2006
More “real” brands than ever recognised by printers
Stockholm, Sweden, September 8, 2006 - Opticom International...

August 29th 2006
Which are the most valuable office paper brands in the Eastern European market?
By popular demand Opticom is now launching the “Brand Equity...

May 31st 2006
Want to know which the most valuable office paper brands are in the European market 2006?
It is time for the 7th edition of the industry standard benc...

May 23rd 2006
The results from the 2nd edition of the “Brand Equity Tracking Survey – Cartonboard for Consumer Packaging” will be available on June 14th 2006
The results from the 2nd edition of the “Brand Equity Tracki...

February 15th 2006
For the seventh consecutive year, Opticom is launching The Brand Equity Tracking Survey - Woodfree Coated Paper
This survey is unique as: the focus is on the European woodf...

January 31st 2006
Opticom is launching the 2nd edition of The Brand Equity Tracking Survey - Cartonboard for Consumer Packaging
In 2004, there was not one single brand that could be classi...

January 24th 2006
Distributor Brands Leading the Office Paper Market in 2005
Stockholm, Sweden, 19th January 2006 – Opticom International...

December 24th 2005
Merry Christmas and a Happy New Year


December 14th 2005
The results from the 6th edition of “The Brand Equity Tracking Survey – Office Paper” are now available.
Stockholm, Sweden, December 14, 2005 - The results from the ...

October 10th 2005
Opticom has acquired a 10 % stake in Mobpal Mobile Relations AB
Opticom has acquired a 10 % stake in Mobpal Mobile Relations...

September 27th 2005
For the sixth consecutive year, Opticom is launching the “Brand Equity Tracking Survey – Office Paper”, which has an overall purpose to annually identify and track brand equity of office paper in seven European countries.
Results from 2004 year’s survey exposed the high complexity ...

September 2nd 2005
Leading woodfree coated paper brands gaining momentum
Stockholm, Sweden, September 2, 2005 - Opticom International...

August 9th 2005
Opticom is hosting the PRIMA Trend Tracking Seminar, Monday, September 5.
PRIMA Trend Tracking Semainr 2005
Monday, September 5, 20...

July 15th 2005
Tell your customers what they need - Viewpoint article by Camilla Wiwe (PPI International, July 2005)
Over the years, Opticom has conducted extensive research on ...

June 8th 2005
The results from the 6th edition of The Brand Tracking Survey - Woodfree Coated Papers are now available
In 2005, Opticom has, as a special theme, chosen to dig deep...

May 1st 2005
New report - Drivers for new product development in the pulp, paper and board industry
This report summarises and analyses the findings from a comp...

March 27th 2005
Opticom Project Manager Camilla Wiwe will speak at the SPCI PRIMA Marketing Conference in Stockholm, Sweden on Tuesday, June 14.
Ms. Wiwe will speak about, “Creating and Altering Customer B...

January 20th 2005
New Opticom Research Reveals Pioneering Approach to Segmenting of the Office Paper Market
Stockholm, Sweden, 20th January 2005 – Opticom International...

December 13th 2004
The results from the fifth edition of “The Brand Equity Tracking Survey - Office Paper” are now available.
This year a research theme covering price perceptions has be...

November 10th 2004
Opticom is currently conducting an international survey together with SPCI (Swedish association of pulp and paper engineers) and their magazine Svensk Papperstidning.
The survey studies the relationship between market trends an...

October 1st 2004
Opticom awarded strategic study by The Swedish Emergency Management Agency (SEMA)
Stockholm, October 1, 2004 – Opticom has been commissioned t...

September 2nd 2004
Opticom now presents the results of the 5th edition of “The Brand Equity Tracking Survey – Woodfree Coated Papers”.
The survey, conducted among more than 1 800 European printer...

September 1st 2004
Opticom Project Manager Jessica Tommila will speak at a conference arranged by PIRA International in Stockholm, Sweden on Tuesday, November 30.
The conference will present the latest NPD concepts being de...

August 17th 2004
For the fifth consecutive year, Opticom International Research is launching ”The Brand Equity Tracking Survey - Office Paper”
Results from 2003 year’s survey concluded that brands like X...

June 14th 2004
Land of opportunities for cartonboard brand owners who realise the full potential of a well managed brand strategy!
Stockholm, Sweden, June 14, 2004 - Opticom International Res...

June 1st 2004
The results from the first edition of “The Brand Equity Tracking Survey - Cartonboard for Consumer Packaging” are now available.


April 14th 2004
Opticom Project Manager Marijn van der Sluijs will speak at the eurOPe 2004 Conference in Budapest, Hungary on Tuesday, June 15
Mr. van der Sluijs topic will be “Branding in a highly fragm...

February 19th 2004
"Brand Equity Tracking Survey – Cartonboard for Consumer Packaging 2004"
Stockholm, Sweden, 28th January 2004 - Opticom International...

January 28th 2004
Not one clear road to success in office paper branding
With the presentation of the results of the 4th edition of t...

December 4th 2003
The results from the 4th edition of “The Brand Equity Tracking Survey - Office Paper” are now available.
For the fourth consecutive year, Opticom International Resea...

October 9th 2003
Hello is for the fourth consecutive year the number one woodfree coated paper brand but competing brands are closing in …
Stockholm, Sweden, October 9, 2003 - Opticom International R...

August 24th 2003
Europe's largest yearly tracking survey
For the fourth consecutive year, Opticom is launching "The B...

March 11th 2003
Consumer product marketing strategies wasted on professional office paper audience?
Opticom International research now presents the results of t...

February 25th 2003
The 4th edition of "Brand Equity Tracking Survey - Woodfree Coated Papers"
In 1999, 2001 and 2002 the project encompassed some 1500 she...

February 24th 2003
Latest edition of OPTICOM:news is now available
In this edition: Business Intelligence Conference, ASSA Ablo...

February 2nd 2003
Opticom launches new web site
Opticom re-launches its web site, www.opticom.se. The new de...

November 10th 2002
Branding fine paper - Success or failure?
In a speech at the Publications & Business Papers Conference...

October 5th 2002
Business Intelligence Conference
Business Intelligence Conference held by Opticom,The Swedish...

October 4th 2002
New moves by Södra Cell in traditional industry
Pulp producer Södra Cell has taken a new and unusual ap...

October 2nd 2002
A call for revision of brand strategies
Opticom International Research now presents the results of t...

September 24th 2002
ASSA ABLOY’s participation in Volvo Ocean Race – a successful project!
One year after the start of the race in Southampton ASSA ABL...

August 10th 2002
Over 5 300 inteviews and 18 countries in "The Office Paper Tracking Survey 2002"
An overall intention since the start of the survey in 2000, ...

June 6th 2002
”The Office Paper Tracking Survey 2002”
For the third consecutive year, Opticom is now ready to laun...

March 2nd 2002
"The Woodfree Coated Tracking Survey 2002"
" onfocus="this.blur();">Opticom is now ready to launch "The Wood-free Coated Paper T...

June 11th 2001
"The Office Paper Tracking Survey 2001"
For the second consecutive year, Opticom International Resea...

June 6th 2001
”Customers - the Forecaster’s Nightmare”
In a presentation at the Eugropa Convent in Montreux, 6 June...

February 6th 2001
"The Woodfree Coated Paper Tracking Survey 2001"
Largest brand tracking survey - Opticom International Resear...

September 2nd 1999
"The Woodfree Coated Paper Tracking Survey 1999"
For the first time, Opticom International Research launches ...

August 20th 1999
"The Office Paper Tracking Survey 1999"
For the first time, Opticom International Research launches ...

June 4th 1999
Less new pharmaceuticals from “newlywed” companies
In opposition to the belief of the stock market, the mergers...

June 4th 1999
Will new millenium mean more paper? from SPCI News
Mikael Selling, Executive Director & Partner of Opticom, war...

May 30th 1999
"1999 Pharmaceutical Executives Forecast"
Prescriptions for a Healthy Industry - a 10 year perspective...

May 8th 1999
THE MILLENNIUM EFFECT from Pulp & Paper International
Recently, the Swedish consulting group, Opticom, undertook a...

March 30th 1999
Tomorrow’s recipe to be found in the US
The US is and will remain the growth-engine of the global ph...

March 4th 1999
Merger-fever mostly favours share-holders
The pharmaceutical industry itself is sceptical with regard ...

January 4th 1999
Pfizer in possession of the best R&D-portfolio
No other pharmaceutical company in the world beats Pfizer wh...

June 15th 1998
Crisis sudden braking for Asia’s forest industry
The crisis in Asia is a heavy blow to new investments within...

March 1st 1997
From SCA customer magazine 3/97
H-tech society - with new technological innovations entering...