|
|
 |
 |
January 14th 2010
Revised brand strategies shuffle top of European office paper brands around
Stockholm, Sweden, 14th January 2010 – Opticom International Research now presents the results of the 9th edition of the “Brand Equity Tracking Survey - Office Paper”. This industry standard benchmark survey for office paper brands has been conducted among more than 4 000 professional end-users across 7 countries in Europe.
The top European office paper brands according to the Opticom Brand Equity Index are:
Rank 2009 (2007) Brand (Brand owner)
1 (1) Xerox (Xerox)
2 (3) HP (HP)
3 (5) Navigator (grupo Portucel Soporcel)
4 (2) Impega (Lyreco)
5 (NEW!/2*) Lyreco (Lyreco)
6 (4) Viking (Office Depot/Viking Direct)
7 (14) Canon (Canon)
8 (6) Clairefontaine (Clairefontaine)
9 (12) Océ (Océ)
10 (8) Antalis (Antalis)
11 (10) Data Copy (M-real)
12 (NEW!/7*) Office Depot (Office Depot)
13 (BACK!) Evolve (M-real)
14 (9) Motif (PaperlinX)
15 (11) Discovery (grupo Portucel Soporcel)
16 (NEW!) Plano (Papyrus)
17 (18) Double A Paper (Advance Agro)
18 (NEW!/20*) Ricoh (Ricoh)
19 (NEW!) Rainbow (Papyrus)
20 (15) Future (UPM)
* New but rebranded; comparative ranking for predecessor (Impega, Niceday and Nashuatec respectively)
To access the full news release click on the following link:
News Release Brand Equity Tracking Survey - Office Paper 2009
For more information, or ordering of the study, please contact Marijn van der Sluijs at +46 8 50 3090 00 or Marijn [at] opticom [dot] se.
|
|
|
|
Opticom International Research AB
Head office
Grev Turegatan 30
S-114 38 Stockholm
SWEDEN
P: +46 8 5030 9000
F: +46 8 5030 9001
» info@opticom.se
» UK-Office
© Copyright 2003, Opticom International Research. All rights reserved
|
|
|
