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From the beginning, it should be emphasized that people, not models - make decisions! However, marketing models are extremely helpful in structuring information in a highly understandable fashion so that management can make more informed and consistent decisions.
We are all experienced professionals with extensive industry, market research or sales & marketing backgrounds. Every year we conduct tens of thousands of interviews covering all corners of the world. In addition we search through hundreds of secondary data sources in order to get the full picture.
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"In order to survive companies must see and understand change"
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Opticom International Research AB
Head office
Grev Turegatan 30
S-114 38 Stockholm
SWEDEN
P: +46 8 5030 9000
F: +46 8 5030 9001
» info@opticom.se
» UK-Office
© Copyright 2003, Opticom International Research. All rights reserved
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