top of page

Opticom
International Research

A leading global market research and consulting partner

Our mission is to help our clients make better business decisions

Our offering

We offer a unique portfolio of consulting services with different scope and content but all focusing on creating value.

Customer research

Give your customers a voice

Read more

Stakeholder management

Identify and improve relationships

Read more

Workshops

Transform insights into actions

Read more

Opticom Agile

Quick research for decision makers

Read more

Tailor-made research

Customised solutions

Read more

Market segmentation

Grow Your Business

Read more

Brand tracking

Measure your branding efforts

Read more

Sustainability Insights

Sustainability - a strategic imperative

Read more

Future lab

Knowledge and networking

Read more

Our expertise - Industries we serve

​We have broad as well as deep expertise across several industrial sectors and we regularly serve more than 100 leading global companies. Our first and foremost aim is to be regarded as a professional and trustworthy partner that offers good interaction and strong relationships with our clients. We are passionate about understanding your key challenges and finding solutions that deliver true value and ROI. Testimonials from our clients confirm that our engagement often results in considerable cost savings, increased sales and improved margins, in addition to better insights.

AdobeStock_380191535.jpeg

Forest Industry

11bbf712d7d34ce69ac5afafb3fea993.webp

Healthcare Industry

AdobeStock_300686246.jpeg

Industries & Services

News & Insights

bild1.webp
Healthcare Industry

Trend Tracking in Pharma Are You Still Asking the Right Questions

Many healthcare companies return to Opticom year after year for market insights—whether through in-depth HCP interviews, brand tracking, or testing the impact of new messaging. Consistency is key for meaningful comparisons, but it’s rare that the same questionnaire works year after year. Markets evolve—and so should your questions.

bild1.webp
Forest Industry, Opticom, Healthcare Industry

Is AI losing its shine A Q&A with Niklas Schulz

- How often do you use AI?

- Daily. New advances are dropping every week, and it is important to stay updated. Used correctly and with the right checks and balances, AI Is a useful tool to help us work more efficiently.


- What is AI actually good for?

- AI is brilliant at speed and repeatability. Generating a short explanation of a concept or process, or a first pass at clustering 3 000 open ends can be done in seconds. It can be a good sounding board for bouncing around ideas.


Here’s the thing: quality in = quality out. If the data it’s been fed is of high quality, the output will be too.


But the converse is also true: Garbage in = garbage out, which is where checks and balances come in. If the input data carry bias or gaps, the output only amplifies them - faster.


AI cannot be fully trusted because it can only ever be as good as the quality of its input data. I would never take what AI says in blind faith; I’ve been disappointed too often.

bild1.webp
Forest Industry, Opticom

Forest Insights no 1 2025 out now

It’s been an interesting start to 2025 with disruption to global free trade agreements, continuing geo-political tensions and fluctuating markets. As we commented post pandemic, the new normal is - there isn’t one, so expect the unexpected.

bild1.webp
Healthcare Industry

Why Choose a Healthcare Specialist Two Real-World Examples

Imagine your team is preparing to launch a new biosimilar. Internally, the belief is that price will be the primary differentiator. However, your commercial lead hears from hospital stakeholders that clinicians are hesitant due to perceived efficacy concerns. We ran a similar study and uncovered that trust in manufacturer reputation—not price—was the key barrier to adoption. Our insights enabled the client to tailor its messaging and physician engagement strategy effectively, avoiding a costly misstep based on assumption.

bild1.webp
Forest Industry

Trend tracking Are you still asking the right questions

Many of our clients return to us year after year to take a snapshot of their market, whether that be in-depth customer experience interviews, or tracking the perception of a product, brand or message over time. Meaningful comparison involves repetition to ensure we are comparing like for like, but it’s rare that a repeat survey stays exactly the same when our clients return, simply because as the market evolves, so must the questions.

bild1.webp
Forest Industry

Why choose the industry specialist Two real case studies

Let's say you would like to stop differentiating between certification systems when it comes to buying packaging, but the message from your customer's sustainability department is that they favour one system above another because they believe that's what consumers want. We conducted just such a study and found that in reality, consumers neither knew nor cared about the difference between schemes in the case we investigated and would not necessarily favour one label above another. We helped the client make better decisions based on real insight from their target group rather than presumption.

bild1.webp
Forest Industry

Our Forest Newsletter out now

Before we sign off for the Summer break, let’s look ahead to the autumn. Trading conditions will likely remain complex and challenging. It can be tempting to batten down the hatches in moments of uncertainty, but shifting conditions give rise to new questions. Maybe you’re not even sure what questions you need answering, you just know there’s a gap in your view of the bigger picture.

bild1.webp
Forest Industry, Opticom

Circular Economy When the Hype Masks Hidden Trade‑Offs

Circular economy has become a sustainability buzzword in boardrooms and policy circles. It promises a world without waste – a win-win where growth and environmental responsibility harmonize. Yet this catch-all vision often glosses over hard trade-offs. Efficiency and recycling gains can create a false sense of security, even as total consumption keeps rising. In fact, research warns that the environmental benefits of circular strategies are often taken for granted, and rebound effects can counteract those gains by spurring more overall. In other words, chasing “circularity” without looking at the whole system risks turning into circular logic.

bild1.webp
Forest Industry, Opticom

Getting off to the right start A quick QnA

Does it matter who designs your questions?


- Yes. Extracting meaning from data starts with asking the right questions. Who you choose to write and ask the questions makes all the difference.

Opticom Insight newsletters

Select your newsletter
bottom of page