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Our mission is to help our clients make better business decisions

A Leading Global Market Research and Consulting Partner

Our offering

We offer a unique portfolio of consulting services with different scope and content but all focusing on creating value.

Customer research
Give your customers a voice
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Stakeholder management
Identify and improve relationships
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Workshops
Transform insights into actions
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Brand building
Step-by-step branding service
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Tailor-made research
Customised solutions
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Market segmentation
Grow Your Business
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Brand tracking
Measure your branding efforts
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Future lab
Knowledge and networking
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Consumer lab
The right idea to the right market
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Industries

We have broad as well as deep expertise across several industrial sectors and we regularly serve more than 100 leading global companies. Our first and foremost aim is to be regarded as a professional and trustworthy partner that offers good interaction and strong relationships with our clients. We are passionate about understanding your key challenges and finding solutions that deliver true value and ROI. Testimonials from our clients confirm that our engagement often results in considerable cost savings, increased sales and improved margins, in addition to better insights.

Closeup of freshly cut logs

Forest Industry

Medical Text

Healthcare Industry

Carpentry Class

Industries & Services

News & Insights

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Forest Industry, Industry & services, Healthcare Industry

Why are branding studies gaining traction?

After 35 years in the business, we’ve seen the impact a good brand can have, and how it can be used to enhance sustainability communication. No wonder more companies than ever are taking branding seriously. Project Manager David Weller explains.
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Opticom

What do we mean by "Better Decisions"?

It’s been a busy six months and as we edge towards Midsummer here in Sweden, I was reflecting on some common threads from recent and ongoing projects. Whatever the subject, one question that often comes up is about our use of the phrase “better decisions”: What do we mean in practice? The term is subjective and depends on the context, but put simply, we’re talking about making choices that result in a better outcome than staying on your current path or one that you might choose without being well informed.
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Forest Industry

Forest Insights #2, 2023

Our latest edition of Forest Insights contains a wealth of valuable information. Discover the perspective of Stora Enso regarding our work and gain an in-depth understanding of our team members and their contributions to market research. Additionally, the selection between the Net Promoter Score(NPS) and a customized barometer for customer satisfaction measure.
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Opticom, Forest Industry, Industry & services, Healthcare Industry

Labels: When is enough more than enough?

Product labels and certificates proclaiming environmental friendliness are everywhere. Indeed, they are now so ubiquitous that they have become the norm, not the differentiator. Moreover, their overuse has prompted criticism that some are simply environmental marketing and in the worst cases, greenwashing. However, used correctly, labels remain an important tool in the fight for the consumer’s attention as well as an effective means to help educate. The key is authenticity and transparency.
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White Papers

The Power of Qualitative Interviews in the Era of AI - White Paper

In an era dominated by artificial intelligence (AI) and data-driven decision-making, it is crucial to explore the advantages of qualitative interviews as a valuable market research tool. This white paper explains the drawbacks of traditional survey methods, the problems associated with smart cheaters and “AI washing”, while shedding light on the manifold benefits of qualitative interviews, including improved data quality, profound insights, and risk mitigation. It addresses concerns related to data quality in AI-driven approaches and emphasizes the power of qualitative interviews in providing in-depth insights. By embracing imperfection and recognizing the power and limitations of AI, organizations can leverage qualitative interviews to make better decisions.
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Opticom

Meet the team: Niklas Schulz

Experience has taught us that the most meaningful interviews are those conducted in the respondent’s native tongue, so at Opticom, we don’t do it any other way. It does mean that when we win a project in Germany, for example, we need native German speakers. Niklas Schulz, Research Supervisor, is an Austrian living in Sweden and began his career with Opticom on just that premise.
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White Papers

How powerful is Sustainability? Decoding Consumer Behaviour through Data Insights - White paper

We know that consumers are driven by emotion. Their behaviour can be complex with numerous factors influencing purchasing decisions. A business that understands what and how the consumer thinks is more likely to meet their needs. This is especially true when it comes to sustainability. Consumers say they are increasingly concerned about the environment and yet we often hear from businesses that they struggle to generate demand for environmentally-friendly products.
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Forest Industry

The client’s view: Why Stora Enso picks us. Again. And again…

Maria Isaksson is no stranger to Opticom, having worked with us for almost a decade during her 20 plus years with Stora Enso.
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Opticom

NPS or customised? A quick review

Both the Net Promoter Score (NPS) and a customized barometer using attitude, loyalty, and relative performance ratings can be valuable for measuring customer satisfaction in a B2B setting. However, their usefulness depends on the specific goals and context of your business. Some quick food for thought if you’re wondering which path to choose:
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