GREAT SUCCESS: THE SWEDISH CHILDHOOD CANCER FOUNDATION GALA 2017

Posted on October 11, 2017 by Opticom

The Swedish Childhood Cancer Foundation Gala 2017


For the third year in a row, The Swedish Childhood Cancer Foundation arranged a gala-night with the main purpose to get TV- viewers to become children supporters/monthly donors to support children in the battle against cancer. The Swedish Childhood Cancer Foundation also offered companies and private persons to make large donations by telephone during the gala. The gala was broadcasted live from Berns Salonger in central  Stockholm on Swedish channel 5, 2 October between 20.00-22.00.


Team Opticom, Alumni, Snille Networks, Mattias Claesson and Robin Arding had the pleasure to handle the set-up and receiving of large donations at GT 30 (Helio).


It was a great success: The Swedish Childhood Cancer Foundation gala 2017 raised more than twice as many monthly donors as the previous year and broke the record for big donations!

 

OPTICOM GROUP PRE-LAUNCHING NEW BUSINESS FOCUSED ON STAFFING & RECRUITMENT

Posted on October 10, 2017 by Opticom

Opticom Group pre-launching new business focused on Staffing & Recruitment


The global research, consulting and communication company Opticom Group is launching Opticom International Talents, a company that will offer staffing and recruitment of talented and qualified professionals with an international background and expertise.


Opticom International Talents offers staffing & recruitment services within marketing and sales, customer support, global project/product management, communication and research. We offer talented and qualified professionals with an international background, trained and coached co-workers that are quality approved by Opticom.


Opticom Group has for more than 30 years recruited, trained and developed more than 1,500 international talents from more than 110 countries to manage our consulting projects for demanding corporations on a global level. Our talents have a variety of academic backgrounds and educations within marketing, economics, engineering, communication as well as medical degrees. Most of them also have work experience from their country of origin, resulting in vital understanding of different cultures and business climates. After having worked at Opticom, many of these talents have continued a successful career in both medium and large global companies.


“We love to further develop talents and we believe that the combination of international experience and academic competence is a great ASSET TO many growing companies. Diversity and integration are two important missions, which we have found that many companies are interested in being part of.


We have worked more than 30 years with staffing our projects with well-educated immigrants (kärleksinvandrare/love immigrants) from all over the world. It has been a fantastic experience for me during 17 years. I have met so many fantastic individuals, some of them still working in our group and many in other interesting companies.


Now is the right time to offer this service to other companies with similar needs for international talents. We are seeing a great deal of interest in our staffing and recruitment services and we have now started working with the first customers,” says Anette Eng, CEO of Opticom International Talents.


Our definition of  “Kärleksinvandrare/loveimmigrant”?


A person who has come to Sweden to make a life with their Swedish partner. They have often met each other abroad or in Sweden during studies or travels. These immigrants like many others often have a hard time finding jobs within their fields of expertise because of the fact that they do not speak Swedish yet. We have never cared about that fact since our office language is English and their working languages is their native tongue. Our staff learns Swedish during the time they work with us, they study part time at SFI or other schools and when they do find jobs within their field it often helps that they have the work experience and references from Opticom.


For further information, please contact: Anette Eng


www.instagram.com/opticom_international_talents/

anette@opticom.se

www.opticom.se

www.opticomgroup.se


About Opticom Group

Opticom Group offers global research, consulting, communication and staffing & recruitment. Our mission is to help our customers create value by transforming data and knowledge into strategic advice and efficient communication. We are a truly global company covering over 30 nationalities and active on 6 continents from more than 110 countries.

 

AFTER WORK ALMEDALEN 2017

Posted on June 9, 2017 by Opticom

Onsdag 5 juli 2017 kl. 17:00 – 19:00

Wisby Strands Veranda

Opticom, Adxto & Mimerex
arrangerar även i år ett gemensamt mingel för våra kunder.
Vi bjuder på rosé, tilltugg samt ett lättsamt samkväm med kollegor i branschen.
Vi kommer vid tillfället att informera om våra verksamheter.

Vi hoppas att du vill komma och ser fram emot att träffa dig!


Varmt välkommen önskar
Carl Michael Bergman, Helena Östregård, Pontus Torstensson och kollegor


Tyvärr har vi ett begränsat antal platser, så anmäl dig gärna så snart som möjligt: Anmälan

Om du får förhinder, meddela oss gärna via: almedalen@opticom.se


Vill du veta mer om vad vi på Opticom, Adxto och Mimerex arbetar med? Kontakta oss gärna eller besök våra hemsidor:


Carl Michael Bergman, VD, Opticom: carl.michael@opticom.se  Opticom Group Opticom International Research

Helena Östregård, VD, Adxto helena.ostregard@adxto.com Adxto

Pontus Torstensson, VD, Mimerex pontus.torstensson@mimerex.com Mimerex

 

CELEBRATING 30 YEARS AS ADVISORS TO THE GLOBAL FOREST INDUSTRY (1987-2017)

Posted on May 3, 2017 by Opticom

There are many people who have been part of Opticom’s history and have been valuable in contributing to our success. Our roots stem from research and analysis, which has provided our clients with true customer knowledge. This knowledge has served as the foundation for decisions that aim at creating bottom line value for our customers across the industry.


Numerous client testimonials has shown that research pays off. Over the years, we have added consulting to our offering, helping our clients to reach insights that allow even better decision making. These are the two disciplines that we have built our success upon, and it has allowed us to work with an incredible list of globally leading companies. It has been our privilege to serve all these companies on a long-term basis.


We added communication as the third leg in our business in 2014, and thus today the Opticom Group offers global research, consulting and communication to all of our clients.


Our mission is to help our customers create value by transforming data and knowledge into strategic advice and efficient communication. We are a truly global company, covering over 30 nationalities active on 6 continents in more than 100 countries. Since our foundation in 1987 we have undertaken hundreds of international assignments across the world.


We thank all our clients for trusting Opticom with your important projects, and we also thank all of our co-workers and business partners for their hard work and commitment to Opticom.


Finally, we are very much looking forward to the next 30 years and beyond. We can also assure you that we will continue to be passionate about understanding your key challenges and in finding solutions that deliver true value and ROI.

 

WHAT’S COOKING: EYE FOR PHARMA: UNITED FOR HEALTHCARE

Posted on April 3, 2017 by Opticom

Opticom took the opportunity to hear and discuss What’s cooking in Pharma, at the annual Eye for Pharma’s Barcelona Conference 2017.


Buzz words such as patient empowerment, digital services, multi-stakeholder collaboration, and customer engagement confirm that the industry is clearly widening its “customer focus” to include a stronger patient centricity and closer stakeholder collaboration as well as a broader definition of offering value through innovative services.


Opticom will continue to help health companies succeed in their healthcare ecosystem. Do contact us if you would like to talk, brainstorm, and plan your next steps towards improved value propositions!


Some interesting quotes caught at Eye for Pharma Barcelona 2017:

“Technology forces us forward: pharma on its own will cause an evolution, by partnering with external partners, we will create a revolution.” (Panel discussion)

On Patient value: “We need to get patients to be proud of us – Pharma – proud of what we have achieved. We should do a better job to convince them.” (Panel discussion)

Bottom line: regardless of the value offered: “Never surprise us (patients) with any side effect!” (Ian Talmage, Senior Advisor, Bayer)

“Pharma’s role: Helping people to get better at getting better.” (Panel discussion)

“What is the most advanced pharma company when it comes to digitalization? Not just one company, but we can see indications that they are often the smaller, midsize companies, from the Nordics or Belgium.” (Dr. Frank Kumli, Executive Director, Life Sciences, EY)

 

THE SEVEN LIVES OF A TREE. SUSTAINABLE ENOUGH?

Posted on March 9, 2017 by Opticom

Take a closer look at the cardboard box that you just opened, or the newspaper you finished reading, or the bag of toilet tissue you recently bought. In an earlier life, they all used to be trees. Or rather, the cellulose fibres these products are made of used to be trees. But since then, the fibres have made a long journey.


Let’s start from the beginning, out in the deep forests. Chances are that these trees grew in the Nordics, and were planted in the beginning of the 20th century. Then they were cared for, decade after decade. While they grew, they absorbed enormous amounts of CO2 and produced oxygen, year after year.


Then they got harvested. And while new seedlings were planted, the best timber became floor boards, kitchen cabinets, or even complete houses. The rest was meticulously processed into fresh fibre pulp. Which eventually allowed publicists to issue their glossiest magazines. Confectionaries to pack their most delicate chocolates. And IT-companies to market their smartest mobile phones.


End of act one. Time to recycle. These recycled fibres return as tabloid newsprint, heavy-duty packaging board, trendy wall-paper, best-selling books or almost anything else. And so it evolves. Time after time, in an eternal cycle of life. Or?


The truth is that not even cellulose fibre have eternal life. After six or seven iterations they’re done. Their tenacity is gone, and they turn into dust. And here’s the catch of the very important and ambitious recycling systems deployed all over the world today. Unless they’re fed with a certain amount of new, fresh fibre, they collapse.


Where will this insight take the recycling industry in the long run? How will it affect the policies of the environmentalists? And what opportunities will it present to adaptive and inventive pulp & paper companies that want to focus even more on sustainability?


We don’t know yet. But we can find out.


Because we create value for companies around the world by transforming data and knowledge into strategic advice and effective communication.

 

WHERE DID YOUR KITCHEN TABLE GROW?

Posted on January 10, 2017 by Opticom

You probably don’t have the faintest idea. But, it is an important question to ask. Not only for you, but the entire globe.


Think about how much you care about the food you eat. You ask questions, such as; were the hens happy laying the eggs? Did the cows eat well? Are the carrots grown organically? Or did the peas get sprinkled with pesticides? It’s also become more important to know about the entire value chain, if the products come from a farm nearby, or have they been flown across the globe?


These are facts consumers use to drive their buying behaviour. So manufacturers now supply accurate information and are increasingly doing so. The proof can be found on a pack of eggs, or a bag of peas; there it all is, clearly declared.


Could this also be a way forward for the forest industry? Or rather in all industries making products from trees?


Consumer power is a forceful way to create the necessary peer pressure for change. Most people know from early age that trees are the lungs of mother Earth, transforming CO2 to the oxygen we breathe. But much fewer consumers know that trees are a steadily growing resource thanks to a century of responsible forestry.


Now look at this from a corporate perspective. Supplying sustainably produced goods has become one of the strongest brand promises today. So imagine the following. Next time you buy a new kitchen table, there’s a label with the GPS coordinates indicating where the trees grew. Your floorboards will be marked with how much water was used in production. And cookbooks will explain their environmental credentials by presenting both the ingredients and the recipes of the pulp they are made from.


Would that work? We don’t know yet. But let’s find out.


Because we create value for companies around the world by transforming data and knowledge into strategic advice and effective communication.

 
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