Committed to Excellence

Opticom International Research

Opticom is a leading global consulting and research firm. Our mission is to help our customers improve their results by transforming data and knowledge into strategic advice and concrete action plans.

Since our foundation in 1987 we have undertaken hundreds of international projects across the world.

Solutions that deliver true value and ROI

We are passionate about understanding your key challenges and in finding solutions that deliver true value and ROI. Testimonials from our clients confirm that our engagement often results in considerable cost savings, increased sales and improved margins, in addition to better insights.

Expertise across several industrial sectors

We have broad as well as deep expertise across several industrial sectors and we regularly serve more than 100 leading global companies. Our first and foremost aim is to be regarded as a professional and trustworthy partner that offers good interaction and strong relationships with our clients. Our main areas of business are: Forest products, Health, Industrial goods and Consumer goods & services.

First-class consulting support

By combining Opticom’s unparalleled capabilities in analyzing feedback from stakeholders in complex value chains, broad and deep industrial expertise and experienced consultants we can assure that clients are served with first-class consulting support. We offer a unique portfolio of consulting services with different scope and content but all focusing on creating value.

Our truly multi-cultural global village

Regardless of geographical scope of the project, we operate with our own organization of multi-cultural co-workers. One competitive edge lies in conducting all fieldwork with our in-house native speaking work force. Annually we have over 60 researchers working onsite covering 30+ different nationalities actively engaged ongoing projects. All researchers are recruited in Sweden and are stationed at our company headquarters in central Stockholm.

As a matter of fact, with such an international workforce, operating from one location, Opticom is one of the most international companies in Sweden. Around 75% of salaries paid by Opticom are to employees who are a foreign national – a truly multi-cultural global village.



“On our first trial, we did not get the Bronze Medal, but we got EcoVadis Silver Medal 2019.
Now we will work, improve and aim for EcoVadis Gold.” – Opticom, CEO & Founding Partner, Carl Michael Bergman

EcoVadis is the world’s most trusted provider of business sustainability ratings, intelligence and collaborative performance improvement tools for global supply chains. Combining People, Process and Platform.

EcoVadis’ easy-to-use and actionable sustainability scorecards provide detailed insight into environmental, social and ethical risks across 198 purchasing categories and 155 countries.

Industry leaders such as Johnson & Johnson, Verizon, L’Oréal, Subway, Nestlé, Salesforce, Michelin and BASF are among the more than 55,000 #businesses on the EcoVadis network, working to assess, collaborate and improve sustainability performance in order to protect their brands, foster transparency and innovation, and accelerate growth. We envision a global marketplace where sustainability intelligence influences every business decision – improving economies, people’s lives and the planet we all depend on.



Opticom follows the guidelines of ICC (International Chamber of Commerce and International ESOMARs where EphrMRA includes guidelines for GDPR)

For more information see:

According to the General Data Protection Regulation (GDPR) there is a clear distinction between:

  • Data Controller – who collects and owns the data

  • Data Processor – who handles and processes the data on behalf of the Controller

Opticom is a Data Processor within market research.

Personnel at Opticom who collect data by interviewing clients or any respondents in market research project are always transparent and lets the respondent know how the gathered data will be used and who the client is. The option to remain anonymous is always offered. Respondents can at any time refuse to answer questions or withdraw their previous answers and request their data to be deleted from the database.

Opticom does not share collected data with any party or persons except the client, who in most cases are the data controller.

Opticom does not save any personal data, the statistical results are archived on an aggregated level and not on an individual level.

In most cases, the data collected for market research does not contain any personal data and in these cases no further action is required.

In case where personal data is processed, which falls under the purview of GDPR policy, as the designated Data Processor Opticom promises to:

  • Keep clients’ data safe, secure and private

  • Handle Data Subject requests, such as right-to-erasure and right-to-access

  • Keep records of compliance and audit logs as required

  • Disclosure our sub-processors and monitor their GDPR compliance

  • Notify about security breach using account contact information

For clients acting as the Data Controller, they must meet certain obligations, such as notifying or obtaining data subjects’ consent if they handle or process personal data.


The research will comply with GDPR and all international/local data protection legislations and Insights Association/ EphMRA/ BHBIA.
Any information you provide us with will be treated as confidential, it will be combined with feedback from others like yourself. You will remain anonymous and your details will not be shared.
Your information will only be used for market research purposes and will not be passed to any other organisation without your permission. We need your consent in order for us to collect and use any information about you.
You have the right to refuse to answer questions or withdraw at any time.

Download our full policy agreement here

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