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Whether it be in-depth analysis through market research, helping clients to build a successful communication strategy, evaluate customer satisfaction, test new products or service concepts, the insight we have gained from over 30 years in the forest industry value chain is unmatched.

From small beginnings, Opticom has become the leading customer research consultancy for the forest products industry, and we have learned so much from so many projects. Some of our relationships have spanned several decades, while some of our customers are just discovering our capabilities. We pride ourselves on in-depth knowledge gathering. The result is a comprehensive database of information and opinion from a huge range of sources, which means we keep our fingers on the pulse of the industry on your behalf. We are a truly global company covering over 30 nationalities active on 6 continents in more than 100 countries. Since our foundation in 1987, we have undertaken hundreds of international assignments across the world.

 

We hope our experience, tips and insights will provoke your curiosity at the very least. If one subject in particular strikes a chord, we’d be delighted to take the conversation further and help you add value wherever we can.   

Hot topics

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Forest Industry, Opticom

The moral paradox of trees

We know that most consumers strongly support the green transition, that they like the idea of bio-based products, but they are still not keen on the idea of cutting down trees to help produce them. There’s a disconnect when it comes to understanding that harvesting sustainably-managed forests has huge potential to be part of the solution, not the problem.


We understand that trees evoke an emotional response, and there is no question that we need to protect old-growth and high-value conservation areas, but as the bioeconomy and increased competition from new sectors drive demand for forest materials, how can we meet this rising demand without cutting down more trees? Competition for wood resources is intensifying at a time when supply has tightened, whether from natural disasters, geopolitical forces (Russian exports of wood have halted since its invasion of Ukraine) or mounting regulation.

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Forest Industry

Meet the newest member of the team Marianna Bokou

We’re delighted to welcome a new Research Team Lead to our growing staff. Marianna Bokou has a background in Market Access and Quality Assurance in several pharmaceutical companies. She also holds an MSc in Health Economics, Policy & Management from the Karolinska Institutet and a BA in Pharmacy. We pride ourselves on our multi-lingual team and Marianna is no exception. A native of Athens, Greece, she moved to Sweden in 2022 to study for her MSc and is learning Swedish fast, in addition to her fluency in English and German and her native Greek.

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Forest Industry

Three key takeaways from our presentation at Skogsindustriernas Framtidsmote 2024

It was such a pleasure to be part of the excellent Skogsindustriernas Framtidsmöte 2024 on Wednesday the 24th of April. Organised by the Swedish Forest Industries Federation, this event never disappoints, provoking discussion of the major issues facing the sector today. We extend heartfelt thanks to team Skogsindustrierna fellow speakers, prize winners, and the wonderful audience. Grateful for all!

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Forest Industry

INCADA TAMBRITE and INVERCOTE are the most valuable brands among consumer goods Brand Owners

Opticom International Research now presents the results of the 7th edition of the “Brand Equity Tracking Survey – Cartonboard: Brand owners”.

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Forest Industry

Why we need to understand the PPWR A view from SCA Containerboard

The EU Packaging and Packaging Waste Regulation (PPWR) is the biggest overhaul of European packaging rules in years. Currently under review by the European Parliament and Council, launched in November 2022, it aims to reduce Europe’s packaging waste and promote reusable alternatives. It includes proposals for packaging reduction targets for Member States and strict reusable and refill targets for in-store dining and takeaway services.

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Forest Industry

Food for thought Why the bigger picture matters

Last month, we had the pleasure of attending an IVA (Ingenjörsvetenskaps-akademien) Seminar in Stockholm.

Our clients

With more than 35 years of experience of serving the forest products industry, Opticom is a trusted market research and communication partner to many of the leading companies on all levels in the value chain; ranging from suppliers to the paper industry, through paper and board mills to paper merchants from Europe, the Americas, Asia, Africa, and Australia. Our strong reputation in the industry, guarantees credibility of the results throughout your organization and provides you with security in decision making and powerful tools to create change.

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The forest industry is possibly the greenest we know. It needs to be – an industry based on the forest can’t neglect or destroy the very thing upon which it depends for survival. Yet when consumers think about a business founded on trees, they still tend to see red rather than green. With 35 years of experience researching and tracking consumer opinion and forest industry performance behind us, Opticom can help. 

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