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In the fight to get a customer’s attention, it can be tempting to bombard them with information and hope they will pick up at least some of it. But in a time-poor, screen-addicted world, information overload is usually counter-productive. If you want people to listen, it’s quality not quantity that counts, according to Opticom’s Martin Kubu.

Here are Martin’s top tips for achieving digital thought leadership:

  • It may sound obvious but before you send the message, think about who you really want to talk to. How well do you know your target group? 

  • Think about how to reach both informal and formal decision makers. There will probably more of them than you realise. 

  • Thought leaders do their homework: Make content relevant, research your target markets and have an account-based marketing strategy. Use LinkedIn, Google and your own homepage correctly – don’t waste the space on messages your customers will ignore. They may not come back a second time. 

  • Digital thought leadership doesn´t happen overnight. It takes time and effort. 

  • Try, listen, learn – over and over again. 

  • Research is important, not just because it produces market insight and understanding of your customers, but because it generates useable content. 

Why do you need a content strategy? 

  • To establish your company/personalities as thought leaders 

  • To demonstrate authority and reliability 

  • To strengthen SEO – get noticed online 

  • To build an informed user base  

If you’re interested in learning more about how to become a thought leader and how to create content that matters, we can help. We offer a range of services to help sharpen your message and ensure that it reaches the people that matter most to you.