Opticom’s health division supports customers in making better business decisions, by using a wide range of market research tools in combination with strategic consulting based on in-depth industry knowledge.We strongly believe that successful market research is dependent on commitment and active dialogue between ourselves and our customers. Therefore, we take an active part throughout the entire project process and keep a continuous dialogue with our customers in all phases – from defining the real information need as well as in defining the optimal way of obtaining information, to efficiently gathering and compiling the data. We put a lot of emphasis on analysing the results to define actionable conclusions and recommendations. Finally, we also offer support in implementing the defined actions and ensuring follow-up.Opticom is a proven partner for many globally leading companies and we know how to identify, screen and develop trustworthy relations with a number of target groups important to our clients worldwide. In order to enhance management’s understanding of how their markets work, we systematically collect and analyse information from those who change the markets.

Some of our clients: Abbott, Abbvie, AGA Linde, AstraZeneca, Bayer, Biogaia, BiogenIdec, BristolMyersSquibb, Caris Life Science, Chiesi, Janssen-Cilag, Lupin, Lif, Galderma, HemoCue, NordicInfuCare, Novartis, Novo Nordisk, Ottobock, Pfizer, Roche, ScandiDos, SHL, Smith&Nephew, SOBI, Teva, Wellspect


We help companies in our global digital world. With this and more:

GIF_1-deep insights-market research.gif
GIF_2-evaluate customer satisfaction.gif
GIF_3-innovative collaboration.gif
GIF_4-improve positioning on market.gif

From global gathering to complete analysis.

To better understand key decision makers.

By using new methods of interactive networking.

And even target new customer segments.

GIF_5-higher upp the value ladder.gif
GIF_6-add services to product offering.gif
The Penguins.PNG

Focusing on benefits, rather than features.

And thus, boost sales and improve bottom line.

Workshops that result in action!

Follow our penguins here!




Why are so few pharma companies ranked among the 100 most sustainable companies in the workd?


Fast and solid ad testing results from selected target groups is a worthwhile investment


Long lasting market research benefits!


 Beyond the pill! Without 'E-health - vision 2025' trend watching, we have no clue of development!