Forest Scene


With more than 25 years of experience of serving the forest products industry, Opticom is a trusted market research and consulting partner to many of the leading companies on all levels in the value chain; ranging from suppliers to the paper industry, through paper and board mills to paper merchants from Europe, the Americas, Asia, Africa, and Australia. Furthermore, companies engaging Opticom include suppliers from other related fields, such as wood products, but also companies close to end-users such as office supplies resellers and OEMs selling great amounts of office paper. The quality of the information provided together with Opticom’s strong reputation in the industry, guarantees credibility of the results throughout your organisation and provides you with security in decision making.

Some of our clients: Antalis, April, APP, BillerudKorsnäs, Burgo, Domsjö, Holmen Paper, Iggesund, International Paper, Klabin, Lecta, MetsäBoard, Munksjö Paper, OCE, Papyrus, Sappi, SCA, Stora Enso, Södra Cell, The Navigator Company, UPM, WestRock, Xerox

Chart & Stethoscope


Opticom’s health division supports customers in making better business decisions, by using a wide range of market research tools in combination with strategic consulting based on in-depth industry knowledge.We strongly believe that successful market research is dependent on commitment and active dialogue between ourselves and our customers. Therefore, we take an active part throughout the entire project process and keep a continuous dialogue with our customers in all phases – from defining the real information need as well as in defining the optimal way of obtaining information, to efficiently gathering and compiling the data. We put a lot of emphasis on analysing the results to define actionable conclusions and recommendations. Finally, we also offer support in implementing the defined actions and ensuring follow-up.Opticom is a proven partner for many globally leading companies and we know how to identify, screen and develop trustworthy relations with a number of target groups important to our clients worldwide. In order to enhance management’s understanding of how their markets work, we systematically collect and analyse information from those who change the markets.

Some of our clients: Abbott, Abbvie, AGA Linde, Allenex, AstraZeneca, Bayer, Biogaia, BiogenIdec, BristolMyersSquibb, Caris Life Science, Chiesi, Janssen-Cilag, Lupin, NordicInfuCare, Novartis, Novo Nordisk, Pfizer, Roche, ScandiDos, Smith&Nephew, SOBI, Teva, Wellspect

Empty Factory


Opticom’s industry division works with clients to build substantial growth through superior marketing and sustainable customer relations. With a long track record in the forest products industry, Opticom has a profound understanding of business-to-business marketing and commercial relations in an industrial context.

Some of our clients: 3M, ABB, AkzoNobel, ASSA ABLOY, Bosch, Flir, IKEA, Klarna, Payex, Schibsted, SKF, Svevia

Girl with Shopping Bags


Given the variety of Opticom’s research methods and international reach, it is not surprising that also companies in the field of consumer goods and services turn to Opticom when looking for consulting to ensure they can make better business decisions.

Some of our clients: 3, Aftonbladet, Assa Abloy, BBDO Ehrenstråhle, Expressen, IKEA, MIPS, Moltex, Ogilvy Discovery, Publicis, Recommended, Renault, SBC, Schwarzkopf & Henkel, Silja Line, Situation Sthlm, Sony, Spendrups, Swedish Match, Sörmlands Sparbank, Telia, Volvo