DAVID WELLER, PROJECT MANAGER AT OPTICOM, SPEAKS AT KLABIN “END USER DAY – PAPER-BASED PACKAGING: CONSUMER PREFERENCES AND PERCEPTIONS”.
David’s speech focused on “A consumer perspective on the environment and sustainable forestry – LatAm”. Consumers around the globe are environmentally conscious, their concerns are rapidly growing, and we are all aware of that. Most of us wants to do the right thing, but sustainability is a complex matter. David presented results from a Latin American-focused survey investigating consumer perceptions around environmental impact on purchasing behaviour, concern for climate change and raw material usage, knowledge about forest management and the Importance and relevance of certifications.
SEE HOW HOLMEN PAPER IS UTILIZING IN-DEPTH FEEDBACK FROM POTENTIAL CUSTOMER TO DRIVE NEW BUSINESS DEVELOPMENT
In brief – Holmen Paper wanted quick confirmation that a new product concept had market potential and was commercially relevant. In order to test the new concept Holmen Paper launched an extensive market research project including in-depth interviews with potential customers in 15 European countries. “We have gained market knowledge and it has also been an excellent market temperature sensor, giving us guidance on the way forward and helping us in our strategic decision making” explains Tommy Wiksand, VP Business Development at Holmen Paper.
The encouraging feedback gave Holmen Paper the necessary proof-of-concept to continue testing and fine-tuning the product offering. Read the full story of how Holmen Paper is utilizing this in-depth feedback from potential customers to drive new business development.
BEYOND THE PILL!
WITHOUT E-HEALTH - VISION 2025 TREND WATCHING, WE HAVE NO CLUE OF DEVELOPMENT.
As a trade association, it is important to get insights, to be relevant and stay up to date in our service offer to our 90 members Life Science Companies and a continuous dialogue with the Swedish Ministry of Industry. But also, in contacts with authorities, organizations, and decision makers, assisting and informing them on questions vital to the industry. The organization also represents Sweden in the ethical work of international trade organizations
This project; e-health vision 2025, is a way for us to map how the pharmaceutical industry is working with digitalization and the development of e-health, getting a picture of how their work is developing and where their interests and focus lie.
The material is an excellent source of information for all involved, it serves as inspiration for our Life Science member companies and encourages fruitful discussions. So this project really fulfils many purposes for our organization. We did the first survey in 2018, continued in 2019 and at the moment, the survey for 2020 is ongoing.
SEE HOW SCA WOOD LIFTS ITS BUSINESS TO NEW HEIGHTS BY ENGAGING CUSTOMERS AND EMPLOYEES
In brief - Results from a comprehensive study among key customers across 12 different countries in Europe, North Africa and Asia show that customers express a very positive attitude towards SCA Wood. “We want our customers to be heard and understood” explains Vanessa Pihlström, Marketing Communication Officer.
Based on the aggregated result, individual improvement suggestions and feedback from key customers and workshops among SCA co-workers, several concrete actions have been identified and will be implemented to further strengthen SCA Wood’s business relationship with their customers. Read the full story of how SCA Wood is lifting its business to new heights by engaging both customers and employees.
TAKE ADVANTAGE OF OUR VIRTUAL FUTURE LAB METHOD
Don’t lose momentum, take this exceptional opportunity and reach out to your most important stakeholders. Meet, discuss, gain insights and inspire your target groups with our virtual meeting method. Mixing live broadcasting with interactive on-line discussions under the guidance of our experienced moderators.
It’s not only about Covid-19, this is the way modern meetings should be. Time efficient, cost efficient. Flexible. And good for the environment. The Future Lab process is ideal when launching or testing new concepts, solutions or services. It increases strategic communication with key stakeholders and boosts knowledge about their expectations and requirements. The process also creates an open and innovative atmosphere designed to identify future trends and opportunities. Future Lab will help raise awareness and shows the market that your company is a front runner in the industry.
So why not take the initiative during these challenging circumstances? As we speak we are conducting several international research and marketing projects, and it’s proving easier than ever to get hold of people, since most are now working from home!
CONSUMERS ARE BECOMING IMPATIENT
Coke was found to be the most polluting brand in a global audit of plastic waste, according to the charity Break Free from Plastic in 2019. For the second year in a row. But according to Coke´s head of sustainability “people still want plastic bottles”, when speaking at the World Economic Forum in Davos (https://www.bbc.com/news/business-51197463).
OPTICOM AWARDED ECOVADIS CERTIFICATION FOR 2019
EcoVadis is the world’s most trusted provider of business sustainability ratings,
MIKAEL SELLING, CO-FOUNDER OF OPTICOM, SPEAKS AT THE EUROPULP/UTIPULP ANNUAL SEMINAR IN BARCELONA SEPTEMBER 12
Often times our clients have everything they need to succeed, they just require the resources and support to make a strategic jump. We worked on this project for several months and the end result was truly spectacular. By ensuring consistent and transparent communication, our client was able to progress by leaps and bounds.
EUROPE IS GREENER THAN WE THINK!
Can 445 million Europeans be wrong?
SCA CONTAINERBOARD – STRENGTHENING CUSTOMER RELATIONSHIPS AND IMPROVING MARKET POSITIONING
“Greatly appreciated by our customers and an invaluable tool to strengthen customer relations and further improve SCA’s market position”. Mikael Frölander has vast experience from the international forest industry,