Our first newsletter of the year is packed with everything from the critical issue of pharmaceutical waste and its environmental consequences, to making informed decisions in the healthcare industry with the help of market research, and you get to meet the newest member of our Team; Marianna Bokou!

Our first newsletter of the year is packed with everything from EUDR, PPWR, how to re-focus Carbon Neutrality, and you get to meet the newest member of our Team; Marianna Bokou!

It was a pleasure to speak on the hot topic of the European Regulation on Deforestation-free products (EUDR) at Tissue World Miami at the beginning of February, together with Marcus Hellberg, SCA’s Sales Director, Italy and Austria.

As the urgency for climate mitigation intensifies, we’re hearing a lot of pledging these days, primarily aimed at meeting carbon-neutral targets (net-zero emissions) later rather than sooner. Could companies be doing more to have a more immediate impact? The answer is a resounding yes, as Project Manager David Weller, explains.

We’re delighted to welcome a new Research Team Lead to our growing staff. Marianna Bokou has a background in Market Access and Quality Assurance in several pharmaceutical companies. She also holds an MSc in Health Economics, Policy & Management from the Karolinska Institutet and a BA in Pharmacy. We pride ourselves on our multi-lingual team and Marianna is no exception. A native of Athens, Greece, she moved to Sweden in 2022 to study for her MSc and is learning Swedish fast, in addition to her fluency in English and German and her native Greek.

The EU Packaging and Packaging Waste Regulation (PPWR) is the biggest overhaul of European packaging rules in years. Currently under review by the European Parliament and Council, launched in November 2022, it aims to reduce Europe’s packaging waste and promote reusable alternatives. It includes proposals for packaging reduction targets for Member States and strict reusable and refill targets for in-store dining and takeaway services.

Market research within its health division is the foundational strategy to drive informed business decision-making for the different stakeholders in the healthcare industry. Opticom’s approach for market research involves a multi-faceted methodology, deeply integrated with strategic consulting, and supported by our industry knowledge, to deliver actionable insights that directly impact clients' business outcomes.