Keep up to date with the latest healthcare industry insights and top tips, from long-lasting Market Research benefits to the form and...

Our latest edition of Forest Insights is packed with useful information on how to turn data into knowledge. Understand why accurate...

We’ve discussed the importance of asking the right questions, but the way in which you ask them also counts. Quantity or quality? Is it...

It can be easy to think market research or customer satisfaction surveys are best done in house, especially during times of budget...

SCA is no stranger to our services having used Opticom for numerous customer surveys over the years, but the company’s intention to...

To keep broadening our knowledge, we continue with our Learn@Lunch-sessions here at Opticom. These are sessions where anyone in the...

Keep up to date with the latest healthcare industry insights and top tips, from inspiring recommendations to sustainable developments....

"The permanent struggle for optimizations is surely one of the most significant cultural principles operative in contemporary Western...

At Opticom, we identify trends and educate ourselves constantly. We love learning about different developments both in Sweden and abroad....

The latest issue of Forest Insights is out now! Click here for tips on translating customer surveys into action, the importance of...

A customer survey is a useful tool to gather feedback and develop a greater understanding of your customers, but what really counts is...

Why are consumers still not seeing green when they think of forest products? And more importantly, what can you do to change it? Begin by...

One of the biggest bottlenecks in getting advanced drug therapies and vaccines to patients in need has nothing to do with funding,...

Digital technologies are contributing to rapid and fundamental changes in almost every aspect of our daily lives and this trend shows no...

Lif - the trade association for the research-based pharmaceutical industry in Sweden - wants to have a clear picture of how...

Keep up to date with the latest healthcare industry insight and top tips, from uncovering market potential to the added value of...

Novo Nordisk is one of the companies at the forefront of developing new drug treatments for Obesity and they commissioned Opticom in the...

We know that and so do you. Job done? If only. Trees are an emotive issue for the consumer, who likes seeing trees planted, but not...

Jessica was already part of the Opticom Family in 2017 and after a few years in the aviation industry, she decided to come back. Jessica...

A strong brand can mean the difference between winning or losing out on new customers, maintaining the loyalty of existing ones,...