Forest Insights #2, 2023
Our latest edition of Forest Insights contains a wealth of valuable information. Discover the perspective of Stora Enso regarding our...
NPS or customised? A quick review
Both the Net Promoter Score (NPS) and a customized barometer using attitude, loyalty, and relative performance ratings can be valuable...
Meet the team: Jessica Yu
When it comes to qualitative research, it’s not just a question of speaking the language. Understanding the respondent’s culture is also...
Meet the team: Niklas Schulz
Experience has taught us that the most meaningful interviews are those conducted in the respondent’s native tongue, so at Opticom, we...
The client’s view: Why Stora Enso picks us. Again. And again…
Maria Isaksson is no stranger to Opticom, having worked with us for almost a decade during her 20 plus years with Stora Enso. As Customer...
Forest Insights #1, 2023
Our latest edition of Forest Insights is packed with useful information, why true customer insight requires more than yes/no, how we...
An audience with Fernanda Cavaletti Santos Market & Strategy Coordinator at Klabin, Brazil
Why Opticom? “We had seen some very interesting results from a consumer survey Opticom conducted for SCA in Europe, the U.S. and Asia and...
It’s not just what you say, but how
When is a question more than a question? A yes/no answer may help tick the customer-survey-done-box, but true customer insight requires...
We speak your language (and your customers’)
Unlike many in our line of business, we have our own in-house resources. We don’t outsource interviews, not even locally, let alone...
Can you afford not have us listen?
Listen and learn is the first step for understanding needs, challenges, threats, opportunities and success. With years of an ear to the...
Better Healthcare Decisions #1 2023
Keep up to date with the latest healthcare industry insights and top tips, from inspiring recommendations to sustainable developments....
Better Healthcare Decisions #3
Keep up to date with the latest healthcare industry insights and top tips, from long-lasting Market Research benefits to the form and...
Forest Insights #4
Our latest edition of Forest Insights is packed with useful information on how to turn data into knowledge. Understand why accurate...
Food for thought: Form and format
We’ve discussed the importance of asking the right questions, but the way in which you ask them also counts. Quantity or quality? Is it...
Opticom’s top 10 tips for an effective customer survey
It can be easy to think market research or customer satisfaction surveys are best done in house, especially during times of budget...
Why SCA Pulp chose us to ask the right questions
SCA is no stranger to our services having used Opticom for numerous customer surveys over the years, but the company’s intention to...
Opticom's latest Learn@lunch
To keep broadening our knowledge, we continue with our Learn@Lunch-sessions here at Opticom. These are sessions where anyone in the...
Better Healthcare Decisions #2
Keep up to date with the latest healthcare industry insights and top tips, from inspiring recommendations to sustainable developments....
Prolonging Life with Aesthetic Medicine
"The permanent struggle for optimizations is surely one of the most significant cultural principles operative in contemporary Western...
Opticom's first Learn@Lunch-session
At Opticom, we identify trends and educate ourselves constantly. We love learning about different developments both in Sweden and abroad....