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Better Healthcare Decisions #1

Keep up to date with the latest healthcare industry insight and top tips, from uncovering market potential to the added value of...

Welcome Jessica Yu!

Jessica was already part of the Opticom Family in 2017 and after a few years in the aviation industry, she decided to come back. Jessica...

A strong brand means more power

A strong brand can mean the difference between winning or losing out on new customers, maintaining the loyalty of existing ones,...

BRAND TRACKING: ESSENTIAL FOLLOW UP

Don’t be tempted to think ‘job done’ when the creatives hand over your new logo. It’s essential to track whether your investment is...

STARTING POINT: HOW TO BUILD A BRAND

You’ve recognised the importance of branding and know you could do better. So where to start? With positioning. Ask yourself some...

BRANDING MATTERS: HERE’S WHY

The forest industry laments the fact that it is misunderstood, that consumers fail to appreciate the inherent sustainability of forest...

FOREST INSIGHTS #2

Welcome to Opticom’s second customer newsletter. In this edition, we concentrate on branding. Why is branding important? How do you build...

HOW TO BECOME A THOUGHT LEADER

In the fight to get a customer’s attention, it can be tempting to bombard them with information and hope they will pick up at least some...

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