Our latest edition of Forest Insights contains a wealth of valuable information. Discover the perspective of Stora Enso regarding our...

Both the Net Promoter Score (NPS) and a customized barometer using attitude, loyalty, and relative performance ratings can be valuable...

When it comes to qualitative research, it’s not just a question of speaking the language. Understanding the respondent’s culture is also...

Experience has taught us that the most meaningful interviews are those conducted in the respondent’s native tongue, so at Opticom, we...

Maria Isaksson is no stranger to Opticom, having worked with us for almost a decade during her 20 plus years with Stora Enso. As Customer...

Our latest edition of Forest Insights is packed with useful information, why true customer insight requires more than yes/no, how we...

Why Opticom? “We had seen some very interesting results from a consumer survey Opticom conducted for SCA in Europe, the U.S. and Asia and...

When is a question more than a question? A yes/no answer may help tick the customer-survey-done-box, but true customer insight requires...

Unlike many in our line of business, we have our own in-house resources. We don’t outsource interviews, not even locally, let alone...

Listen and learn is the first step for understanding needs, challenges, threats, opportunities and success. With years of an ear to the...

Keep up to date with the latest healthcare industry insights and top tips, from inspiring recommendations to sustainable developments....

Keep up to date with the latest healthcare industry insights and top tips, from long-lasting Market Research benefits to the form and...

Our latest edition of Forest Insights is packed with useful information on how to turn data into knowledge. Understand why accurate...

We’ve discussed the importance of asking the right questions, but the way in which you ask them also counts. Quantity or quality? Is it...

It can be easy to think market research or customer satisfaction surveys are best done in house, especially during times of budget...

SCA is no stranger to our services having used Opticom for numerous customer surveys over the years, but the company’s intention to...

To keep broadening our knowledge, we continue with our Learn@Lunch-sessions here at Opticom. These are sessions where anyone in the...

Keep up to date with the latest healthcare industry insights and top tips, from inspiring recommendations to sustainable developments....

"The permanent struggle for optimizations is surely one of the most significant cultural principles operative in contemporary Western...

At Opticom, we identify trends and educate ourselves constantly. We love learning about different developments both in Sweden and abroad....