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Forest Insights #2, 2023

Our latest edition of Forest Insights contains a wealth of valuable information. Discover the perspective of Stora Enso regarding our...

NPS or customised? A quick review

Both the Net Promoter Score (NPS) and a customized barometer using attitude, loyalty, and relative performance ratings can be valuable...

Meet the team: Jessica Yu

When it comes to qualitative research, it’s not just a question of speaking the language. Understanding the respondent’s culture is also...

Meet the team: Niklas Schulz

Experience has taught us that the most meaningful interviews are those conducted in the respondent’s native tongue, so at Opticom, we...

Forest Insights #1, 2023

Our latest edition of Forest Insights is packed with useful information, why true customer insight requires more than yes/no, how we...

Can you afford not have us listen?

Listen and learn is the first step for understanding needs, challenges, threats, opportunities and success. With years of an ear to the...

Better Healthcare Decisions #1 2023

Keep up to date with the latest healthcare industry insights and top tips, from inspiring recommendations to sustainable developments....

Better Healthcare Decisions #3

Keep up to date with the latest healthcare industry insights and top tips, from long-lasting Market Research benefits to the form and...

Forest Insights #4

Our latest edition of Forest Insights is packed with useful information on how to turn data into knowledge. Understand why accurate...

Food for thought: Form and format

We’ve discussed the importance of asking the right questions, but the way in which you ask them also counts. Quantity or quality? Is it...

Opticom's latest Learn@lunch

To keep broadening our knowledge, we continue with our Learn@Lunch-sessions here at Opticom. These are sessions where anyone in the...

Better Healthcare Decisions #2

Keep up to date with the latest healthcare industry insights and top tips, from inspiring recommendations to sustainable developments....

Opticom's first Learn@Lunch-session

At Opticom, we identify trends and educate ourselves constantly. We love learning about different developments both in Sweden and abroad....

News & Insights: Blog2
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