Our latest edition of Forest Insights is packed with useful information, why true customer insight requires more than yes/no, how we...

Why Opticom? “We had seen some very interesting results from a consumer survey Opticom conducted for SCA in Europe, the U.S. and Asia and...

Our latest edition of Forest Insights is packed with useful information on how to turn data into knowledge. Understand why accurate...

SCA is no stranger to our services having used Opticom for numerous customer surveys over the years, but the company’s intention to...

The latest issue of Forest Insights is out now! Click here for tips on translating customer surveys into action, the importance of...

We know that and so do you. Job done? If only. Trees are an emotive issue for the consumer, who likes seeing trees planted, but not...

A strong brand can mean the difference between winning or losing out on new customers, maintaining the loyalty of existing ones,...

Don’t be tempted to think ‘job done’ when the creatives hand over your new logo. It’s essential to track whether your investment is...

Building a brand is one thing, staying on brand is another. It requires consistent action and sense of purpose over time. Internal...

You’ve recognised the importance of branding and know you could do better. So where to start? With positioning. Ask yourself some...

The forest industry laments the fact that it is misunderstood, that consumers fail to appreciate the inherent sustainability of forest...

Welcome to Opticom’s second customer newsletter. We hope the first gave you a few things to think about – do let us know if you found it...

Welcome to Opticom’s second customer newsletter. In this edition, we concentrate on branding. Why is branding important? How do you build...

What does the future hold for your business? Watch the video

In the fight to get a customer’s attention, it can be tempting to bombard them with information and hope they will pick up at least some...

If you enjoy a long-standing relationship with your Purchasing contact, it can be tempting to think ‘job done’. One-to-one chemistry is...

Sustainability communication can be confusing and difficult, whether you’re sending or receiving the message. Working forests hold the...

Dear friends, Welcome to Opticom’s first newsletter! Whether it be in-depth analysis through market research, helping clients to build...

Whether it be in-depth analysis through market research, helping clients to build a successful communication strategy, evaluate customer...

On #intlforestday , we celebrate the fact that forests provide employment, food, income, shelter and ecosystem services to at least 1.5...