Forest Insight #3

The latest issue of Forest Insights is out now! Click here for tips on translating customer surveys into action, the importance of...

A strong brand means more power

A strong brand can mean the difference between winning or losing out on new customers, maintaining the loyalty of existing ones,...

BRAND TRACKING: ESSENTIAL FOLLOW UP

Don’t be tempted to think ‘job done’ when the creatives hand over your new logo. It’s essential to track whether your investment is...

STARTING POINT: HOW TO BUILD A BRAND

You’ve recognised the importance of branding and know you could do better. So where to start? With positioning. Ask yourself some...

BRANDING MATTERS: HERE’S WHY

The forest industry laments the fact that it is misunderstood, that consumers fail to appreciate the inherent sustainability of forest...

FOREST INSIGHTS #2

Welcome to Opticom’s second customer newsletter. In this edition, we concentrate on branding. Why is branding important? How do you build...

HOW TO BECOME A THOUGHT LEADER

In the fight to get a customer’s attention, it can be tempting to bombard them with information and hope they will pick up at least some...

International Forest Day

On #intlforestday , we celebrate the fact that forests provide employment, food, income, shelter and ecosystem services to at least 1.5...