A strong brand means more power

A strong brand can mean the difference between winning or losing out on new customers, maintaining the loyalty of existing ones,...

BRAND TRACKING: ESSENTIAL FOLLOW UP

Don’t be tempted to think ‘job done’ when the creatives hand over your new logo. It’s essential to track whether your investment is...

STARTING POINT: HOW TO BUILD A BRAND

You’ve recognised the importance of branding and know you could do better. So where to start? With positioning. Ask yourself some...

BRANDING MATTERS: HERE’S WHY

The forest industry laments the fact that it is misunderstood, that consumers fail to appreciate the inherent sustainability of forest...

HOW TO BECOME A THOUGHT LEADER

In the fight to get a customer’s attention, it can be tempting to bombard them with information and hope they will pick up at least some...

Consumers are becoming impatient

Coke was found to be the most polluting brand in a global audit of plastic waste, according to the charity Break Free from Plastic in...