Lif - the trade association for the research-based pharmaceutical industry in Sweden - wants to have a clear picture of how...

Keep up to date with the latest healthcare industry insight and top tips, from uncovering market potential to the added value of...

Novo Nordisk is one of the companies at the forefront of developing new drug treatments for Obesity and they commissioned Opticom in the...

We know that and so do you. Job done? If only. Trees are an emotive issue for the consumer, who likes seeing trees planted, but not...

Jessica was already part of the Opticom Family in 2017 and after a few years in the aviation industry, she decided to come back. Jessica...

A strong brand can mean the difference between winning or losing out on new customers, maintaining the loyalty of existing ones,...

Charlotte Ungerth, Head of Aesthetics Business Unit Nordics at Galderma and previously strategically responsible for the business area on...

Don’t be tempted to think ‘job done’ when the creatives hand over your new logo. It’s essential to track whether your investment is...

Building a brand is one thing, staying on brand is another. It requires consistent action and sense of purpose over time. Internal...

You’ve recognised the importance of branding and know you could do better. So where to start? With positioning. Ask yourself some...

The forest industry laments the fact that it is misunderstood, that consumers fail to appreciate the inherent sustainability of forest...

Welcome to Opticom’s second customer newsletter. We hope the first gave you a few things to think about – do let us know if you found it...

Welcome to Opticom’s second customer newsletter. In this edition, we concentrate on branding. Why is branding important? How do you build...

What does the future hold for your business? Watch the video

Vitalis is the leading conference and trade fair on eHealth and the future of healthcare in the Nordics. Representatives from...

As the world transitions to decarbonized energy systems, emerging long-duration energy storage technologies will be critical for...

In the fight to get a customer’s attention, it can be tempting to bombard them with information and hope they will pick up at least some...

If you enjoy a long-standing relationship with your Purchasing contact, it can be tempting to think ‘job done’. One-to-one chemistry is...

Sustainability communication can be confusing and difficult, whether you’re sending or receiving the message. Working forests hold the...

Dear friends, Welcome to Opticom’s first newsletter! Whether it be in-depth analysis through market research, helping clients to build...