Welcome to Opticom’s first newsletter!
Whether it be in-depth analysis through market research, helping clients to build a successful communication strategy, evaluate customer...
International Forest Day
On #intlforestday , we celebrate the fact that forests provide employment, food, income, shelter and ecosystem services to at least 1.5...
Countdown to International Forest Day #D-3
Countdown to #intlforestday : Did you know that the iconic “Twin Peaks” actress Catherine E. Coulson, famously known as “Log Lady”, held...
Countdown to International Forest Day #D-4
Countdown to #intlforestday : Did you know there are about 30 times more trees on Earth than stars in the Milky Way? Scientists at ESA...
Countdown to International Forest Day #D-5
Countdown to #intlforestday : Did you know that 62% of Europe’s P&P mills’ energy comes from the forest? That EU forests absorb some 10%...
Countdown to International Forest Day #D-6
Countdown to #intlforestday : Did you know that Europe’s forests grew by an area bigger than Switzerland from 2005-2020 – that’s more...
Countdown to International Forest Day #D-7
Countdown to #intlforestday : Did you know that cartonboard packaging can be recycled up to 25 times and still perform as well as the...
Why Are So Few Pharma Companies Ranked Among The 100 Most Sustainable Companies In The World?
The pharmaceutical industry has the 17 UN Sustainable Development Goals as its guiding light. These global goals should be achieved by...
Fast And Solid Ad Testing Results From Selected Target Groups Is A Worthwhile Investment
Testing marketing material before it goes into production and is launched is becoming increasingly important, especially among leading...
Consumer Insights: Forest Industry Must Build Trust Throughout The Value Chain - All The Way Through
According to a recent McKinsey study, published in February 2022 - a vast majority of consumers are highly concerned about packaging...
SHL: LONG LASTING MARKET RESEARCH BENEFITS!
“Our customer base is very happy with what we're doing and a lot of that is because we continue to anticipate and meet our customers’...
Opticom: a truly global cultural village
We are very excited to announce the launch of our new career site! Our goal is to provide a seamless way for international talents to...
The electrification of society requires “Locally grown minerals"
Global emissions must be reduced, however doing so without rolling back development is crucial. One of the biggest challenges for...
An exciting autumn ahead
A truly global workplace offering a great opportunity to gather work experience for our international academic talents! We are proud to...
Glad Midsommar! – Happy Midsummer!
Midsummer is an event that predates Christianity, and it has been celebrated ever since. Swedes typically meet up with family and friends...
How to increase engagement among your employees and customers?
Better understanding customers and other important stakeholders is critical to become a market leader … but not as easy as it sounds if...
Digitalisation trend of healthcare in Sweden - 2021
Every year our Research division - Opticom International Research - is helping Lif - The Swedish Association of the Pharmaceutical...
Bioplastics: a real solution or a false one?
The world of bioplastics has exploded, partly driven by increasing government support which has been instrumental in driving the growth...
Jacob Ahlsson - New Corporate Advisor at Opticom Group
We are very proud and happy to announce that Jacob Ahlsson is joining Opticom Group! Jacob has vast experience of the life science...
How Sustainable is Medtech?
While much uncertainty remains, there are two global mega-trends that will continue to affect us – mainly concerning digitalization and...