D. Weller, Project Manager @ Opticom, speaks at Klabin's “End-User Day"
The event's theme is "Paper-based packaing: consumer preferences and perceptions". David’s speech focused on “A consumer perspective on...
See how Holmen is utilizing in-depth feedback from potential customers to drive business development
In brief – Holmen Paper wanted quick confirmation that a new product concept had market potential and was commercially relevant. In order...
Beyond the pill! Wit trend watching the e-health vision 2025, we have no clue of development
In brief - As a trade association, it is important to get insights, to be relevant and stay up to date in our service offer to our 90...
See how SCA Wood lifts its business to new heights by engaging customers and employees
In brief - Results from a comprehensive study among key customers across 12 different countries in Europe, North Africa and Asia show...
Take advantage of our virtual Future Lab method
Don’t lose momentum, take this exceptional opportunity and reach out to your most important stakeholders. Meet, discuss, gain insights...
Consumers are becoming impatient
Coke was found to be the most polluting brand in a global audit of plastic waste, according to the charity Break Free from Plastic in...
Opticom awarded EcoVadis certification for 2019
EcoVadis is the world’s most trusted provider of business sustainability ratings, intelligence and collaborative performance improvement...
SCA Containerboard - Strengthening customer relationships and improving market positioning
“Greatly appreciated by our customers and an invaluable tool to strengthen customer relations and further improve SCA’s market position”....
Mikael Selling, Co-founder of Opticom, speaks at the Europulp annual seminar in Barcelona
On September 12, Mikael spoke at the Europulp/Utipulp seminar in Barcelona. Mikael’s speech focused on “The global consumer perspective...
Europe is greener than we think!
Can 445 million European be wrong?
Iggesund, Stora Enso and BillerudKorsnäs: owners of the most valuable brands of cartonboard
Since the first survey conducted in 2004, Opticom’s brand tracking survey has been the industry standard benchmark by which all virgin...
Amazon vs. Forest industry 1-0
On February 21st, 2000, I was moderating a panel discussion in Stockholm and the theme was: The IT society, a threat against printing...
Is the Pulp market becoming non-cyclic? Here are 10 arguments
“You can’t see the forest for all the trees”. In Sweden, with some 80 percent of the land covered by forests, that is a pretty obvious...
Will plastic pollution help save the planet? And sell more pulp?
Now here’s a challenging line of thought. We know that polymer materials, commonly known as micro plastics, are literarily flooding our...
Great success. The Swedish Childhood Cancer Foundation Gala 2017
For the third year in a row, The Swedish Childhood Cancer Foundation arranged a gala-night with the main purpose to get TV- viewers to...
Opticom Group pre-launching new business focused on staffing & recruitment
Opticom Group pre-launching new business focused on Staffing & Recruitment The global research, consulting and communication company...
After Work Almedalen 2017
Onsdag 5 juli 2017 kl. 17:00 – 19:00 Wisby Strands Veranda Opticom, Adxto & Mimerex arrangerar även i år ett gemensamt mingel för våra...
Celebrating 30 years as advisors to the global Forest Industry (1987-2017)
There are many people who have been part of Opticom’s history and have been valuable in contributing to our success. Our roots stem from...
What's cooking? Eye for pharma: United for healthcare
Opticom took the opportunity to hear and discuss What’s cooking in Pharma, at the annual Eye for Pharma’s Barcelona Conference 2017. Buzz...
The 7 lives of a tree. Sustainable enough?
Take a closer look at the cardboard box that you just opened, or the newspaper you finished reading, or the bag of toilet tissue you...