Where did your kitchen table grow?
You probably don’t have the faintest idea. But it is an important question to ask. Not only for you, but the entire globe. Think about...
NAVIGATOR is the most valuable office paper brand in Europe
Opticom International Research now presents the results of the 12th edition of the “Brand Equity Tracking Survey – Office Paper”. This...
INCADA, TAMBRITE and INVERCOTE are the most valuable brands among consumer goods Brand Owners
Opticom International Research now presents the results of the 7th edition of the “Brand Equity Tracking Survey – Cartonboard: Brand...
IGGESUND and STORA ENSO are owners of the most valuable cartonboard brands in Western Europe
See the full ranking here Opticom International Research now presents the results of the 7th edition of the “Brand Equity Tracking Survey...
Car for sale. Who cares?
Think of the word “chevalier”. At first hand, it implies that a man is chivalrous. A knight, as it was called way back in the day....
Taking the Internet of Things for a ride. Without a driver.
Imagine one of the leaders within the automotive industry. Paint the picture that they’ve been building vehicles for really long, been...
Opticom donates to the International Children's Villages
Opticom is proud to announce that 10,000 SEK was donated to the International Children’s Villages as a result of telephone and...
Turning wind power in a new direction. With an innovative spin.
Imagine a pioneer in the wind power business deciding to create true change. Let’s assume that they have been around for a while, and...
Opticom launches the 2016’s edition of the Office paper brand tracking study
The research consists of telephone interviews with end-users across three offices size: small, SOHO and large. About 1500 professionals,...
Put a tree in your tank
Many of us remember Esso’s classic campaign about putting a tiger in the tank of your car. That claim was coined in another millennium,...
Changing the world of forestry
Imagine a country where forestry generates 10% of the industrial production. With any likelihood this country cared for all of their...
LIF inaugurates new premises- And we were there!
LIF – the research-based pharmaceutical companies’ association – inaugurated their new premises at Sveavägen 63 in central Stockholm. Of...
The Swedish business climate taking the wrong turn
The Confederation of Swedish Enterprise’s report “Företagsklimatet – nu än viktigare” (The business climate – now even more important)...
Trend report 2025 – What's happening in the Swedish pharmaceutical industry?
We approached this project carefully, as it was our very first undertaking of this scale. We studied our client’s business to create a...
“Knowledge explains. Communication changes.”
The Opticom Group website is now live… opticomgroup.se
Tell your customers what they need
Over the years, Opticom has conducted extensive research on buying behavior among customers in the pulp and paper industry. In...