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  • Writer's pictureOpticom

A strong brand means more power

Updated: Oct 11, 2022

A strong brand can mean the difference between winning or losing out on new customers, maintaining the loyalty of existing ones, especially in a buyer’s market, and even securing a price premium.

Branding is not just for the benefit of those on the outside either. A coherent branding vision can unite employees and create a sense of purpose and pride within the company.

Branding matters more than ever!

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