Cost savings – Increased sales – Improved margins – Better insights

Our mission is to help our clients improve their profits by transforming data and knowledge into strategic advice and concrete action plans. As a trusted and credible advisor to leading global clients we are passionate about understanding your key challenges and in finding solutions that deliver true value and ROI. By combining Opticom’s unparalleled capabilities in analyzing feedback from stakeholders in complex value chains, broad and deep industrial expertise and experienced consultants we can assure that clients are served with first-class consulting support. We offer a unique portfolio of consulting services with different scope and content but all focusing on creating value:



With years of experience, our staff has the capabilities and expertise to take your business to the next level. At Opticom, we combine our insights and skills to transform your processes and strategies, and in turn, your company. We’re proud to help shape and improve how our clients structure and manage their business.


Looking to develop your business but not sure where to turn? Need help planning or executing your next project? Let us guide you. Any organization can move forward with small incremental changes, but building for the future in today’s rapidly evolving environment means taking bold chances and making insightful decisions.


The Consumer Lab® is a platform that combines market research and constructive interaction with consumers in the direct or close environment of the retail product in question.


Often clients come to Opticom with a specific issue in mind that they would like to address. To fit these needs in the most optimal way, Opticom can tailor-make research projects and adjust both method as well as scope.


Today, many companies are facing major challenges that may require radical actions and changes in the way they operate. These radical changes – or sometimes even paradigm shifts – often mean that companies have to enter into unknown terrain, both from a technical and a market-related point of view.


Better understanding customers and other important stakeholders is critical to become a market leader … but not as easy as it sounds if you are missing the step of making sure valuable learnings result in actions that are ready for implementation.


Market segmentation is used as a strategic marketing tool for defining markets/customer groups and to decide which ones to focus on. An organisation cannot satisfy the needs and wants of all customers – to do so may result in a waste of company resources.


Annually Opticom talks to more than 30 000 printers, converters, and other professionals dealing with paper, board and other forest products in order to define brand equity through measuring and tracking brand awareness, brand performance, buying behaviour and brand loyalty among important end-users in Europe.


Opticom International Talents offers staffing & recruitment services within marketing and sales, customer support, global project/product management, communication and research. We offer talented and qualified professionals with an international background, trained and coached co-workers that are quality approved by Opticom.