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Our mission is to help our clients make better business decisions by transforming data and knowledge into strategic advice and concrete action plans. As a trusted and credible advisor to leading global clients we are passionate about understanding your key challenges and in finding solutions that deliver true value and ROI. By combining Opticom’s unparalleled capabilities in analyzing feedback from stakeholders in complex value chains, broad and deep industrial expertise and experienced consultants we can assure that clients are served with first-class consulting support. We offer a unique portfolio of consulting services with different scope and content but all focusing on creating value:


With years of experience, our staff has the capabilities and expertise to take your business to the next level. At Opticom, we combine our insights and skills to transform your processes and strategies, and in turn, your company. We’re proud to help shape and improve how our clients structure and manage their business.

One of the most important elements of brand creation is making sure you have a value proposition that is true and will resonate with customers, so don’t be tempted to jump straight to the shiny logo (which is not a brand by the way).

With over 30 years of brand tracking experience in the forest industry, we know what a brand can and cannot do for you. We can help establish a baseline target group and follow how the group’s perception of the brand develops over time. It costs time and money to position or reposition yourself in the market, so you need to ensure you are not wasting your resources.


Looking to develop your business but not sure where to turn? Need help planning or executing your next project? Let us guide you. Any organization can move forward with small incremental changes, but building for the future in today’s rapidly evolving environment means taking bold chances and making insightful decisions.

Today, many companies are facing major challenges that may require radical actions and changes in the way they operate. These radical changes – or sometimes even paradigm shifts – often mean that companies have to enter into unknown terrain, both from a technical and a market-related point of view.

We don’t believe one size fits all. Often clients approach Opticom with a specific issue in mind. That’s why we offer tailor-made research projects for individual needs, adjusting both method as well as scope. We conduct frequent large-scale market studies too, to identify relevant segments, their demands and areas to focus on when marketing products and services towards these segments.


Better understanding customers and other important stakeholders is critical to become a market leader … but not as easy as it sounds if you are missing the step of making sure valuable learnings result in actions that are ready for implementation.

Market segmentation is used as a strategic marketing tool for defining markets/customer groups and to decide which ones to focus on. An organisation cannot satisfy the needs and wants of all customers – to do so may result in a waste of company resources.

The Consumer Lab® is a platform that combines market research and constructive interaction with consumers in the direct or close environment of the retail product in question.

Our offering: Services
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