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"IT SHED LIGHT ON QUESTIONS WE DIDN'T THINK WE COULD GET ANSWERS TO."
Novo Nordisk is one of the companies at the forefront of developing new drug treatments for Obesity and they commissioned Opticom in the spring of 2022 to conduct a series of in-depth interviews with key people in Sweden with insight into the current and future of Obesity care.
BEYOND THE PILL! WITHOUT TREND WATCHING THE E-HEALTH VISION 2025, WE HAVE NO CLUE OF DEVELOPMENT!
In brief - As a trade association, it is important to get insights, to be relevant and stay up to date in our service offer to our 90 members Life Science Companies and a continuous dialogue with the Swedish Ministry of Industry. But also, in contacts with authorities, organizations, and decision makers, assisting and informing them on questions vital to the industry. The organization also represents Sweden in the ethical work of international trade organizations
NEW RESEARCH PROVIDES VALUABLE INSIGHTS ON HOW CONSUMERS ACROSS LATIN AMERICA REASON AROUND THE CONCEPT OF PACKAGING AND SUSTAINABILITY
In brief – Results from a comprehensive survey among 6591 consumers in 13 Latin American countries show that the concern for the environment has increased by 77% over the past 12 months. Latin American consumers also claim that they prefer paper-based packaging material over plastics, and they are ready to pay more for a more sustainable solution. “We have received very positive response from the interactions that we have had after the results were published, says Fernanda Cavaletti Santos, Strategic Market Consultant at Klabin, based in São Paolo, Brazil. The joint market research project conducted with Opticom helped Klabin to gain very valuable insights on how consumers all across Latin America reason around the concept of packaging and sustainability.
FAST AND SOLID AD TESTING RESULTS FROM SELECTED TARGET GROUPS IS A WORTHWHILE INVESTMENT
Testing marketing material before it goes into production and is launched is becoming increasingly important, especially among leading pharmaceutical companies. Anna Burrows, Account Director at Up There Everywhere, a Stockholm-based global digital advertising agency handling marketing campaigns for Galderma, specializing in dermatological injectables and skin care products, believes that this is a model for the future.
SEE HOW SCA WOOD LIFTS ITS BUSINESS TO NEW HEIGHTS BY ENGAGING CUSTOMERS AND EMPLOYEES
In brief - Results from a comprehensive study among key customers across 12 different countries in Europe, North Africa and Asia show that customers express a very positive attitude towards SCA Wood. “We want our customers to be heard and understood” explains Vanessa Pihlström, Marketing Communication Officer.
IKEA: CONTINUOUS MARKET RESEARCH IS ABSOLUTELY CRUCIAL FOR A SOUND BUSINESS DEVELOPMENT
Industry & services
During the past decade the global market for rugs has been growing steadily and even though rug sales at IKEA have grown as well, it has not matched the general growth figures of the segment, leading to IKEA losing market shares. Therefore IKEA a few years ago set out to turn their rug business into a destination business for IKEA where updated offer, quality and price levels would be more market relevant, ultimately leading to increased sales. The aim was to focus on living room rugs first hand.
SUSTAINABILITY MORE IMPORTANT THAN EVER AFTER THE COVID-19 OUTBREAK!
Peter Herte, Global Brand Manager at Galderma Global Galderma is the world’s largest independent global dermatology company, with presence in over 100 countries. The company was the first in the world introducing hyaluronic acid fillers for aesthetic injections and is driven by medical research to help consumers achieve the desired natural improved look they want. Galderma’s overall aim is to continue to deliver a comprehensive portfolio of recognized products and services, trusted by both healthcare providers and consumers.
THE SURVEY MADE US DISCOVER UNEXPECTED MARKET POTENTIAL
Charlotte Ungerth, Head of Aesthetics Business Unit Nordics at Galderma and previously strategically responsible for the business area on a global level have experience from aesthetics for over seven years and worked with several projects together with Opticom.
SCA CONTAINERBOARD - STRENGTHENING CUSTOMER RELATIONSHIPS AND IMPROVING MARKET POSITIONING
“Greatly appreciated by our customers and an invaluable tool to strengthen customer relations and further improve SCA’s market position”. Mikael Frölander has vast experience from the international forest industry, previously also holding positions at Grycksbo AB, Papyrus and Stora Enso.
ABB: OPTICOM UNDERSTOOD OUR BUSINESS AND MARKET RESEARCH NEEDS!
Industry & services
Niko Kujala has been working within the product segment of breakers and switches at ABB Protection and Connection in Vaasa, Finland since 2011 and he has held different international positions within both sales and production. He gives the background to his first experience with Opticom International Research: We knew that we wanted to conduct customer satisfaction research on a global level in order to better understand our customers’ needs, basically asking them: What were the needs in different fields and what do we as a supplier need to do better?
ABBOTT DIABETES CARE: OPTICOM AS A STRATEGIC PARTNER
Fierce competition between suppliers characterises the market for blood glucose meters with the additional challenge that this market is strictly regulated by public procurement. All blood glucose meter suppliers are fully dependent on getting their meters on tender in as many counties as possible. A customer can only obtain disposables (test strips) for a meter that is currently on tender and which meters are selected and available to customers is under constant change. Creating loyal customers under those conditions is quite a challenge. Abbott Diabetes Care has selected Opticom as a strategic partner in its strive for success.
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