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Testimonials

Why we need to understand the PPWR: A view from SCA Containerboard

Forest Industry

The EU Packaging and Packaging Waste Regulation (PPWR) is the biggest overhaul of European packaging rules in years. Currently under review by the European Parliament and Council, launched in November 2022, it aims to reduce Europe’s packaging waste and promote reusable alternatives. It includes proposals for packaging reduction targets for Member States and strict reusable and refill targets for in-store dining and takeaway services.

SCA Pulp: “It’s easy to turn to Opticom”

Forest Industry

Don’t take our word for it. That’s the view from SCA Pulp’s Sales Director for Italy and Austria, Marcus Hellberg, who recently hosted a workshop event with us to review the results of their latest in-depth customer study with Opticom.

Södra picks Opticom to survey solid bioproducts customers

Forest Industry

Swedish forest products group Södra has been working with Opticom for some 20 years to track customer satisfaction for its pulp products. Now its Bioproducts team has added us to its toolbox, conducting the company’s first in-depth survey of its growing solid bioproducts customer base.

"IT SHED LIGHT ON QUESTIONS WE DIDN'T THINK WE COULD GET ANSWERS TO."

Healthcare Industry

Novo Nordisk is one of the companies at the forefront of developing new drug treatments for Obesity and they commissioned Opticom in the spring of 2022 to conduct a series of in-depth interviews with key people in Sweden with insight into the current and future of Obesity care.

BEYOND THE PILL! WITHOUT TREND WATCHING THE E-HEALTH VISION 2025, WE HAVE NO CLUE OF DEVELOPMENT!

Healthcare Industry

In brief - As a trade association, it is important to get insights, to be relevant and stay up to date in our service offer to our 90 members Life Science Companies and a continuous dialogue with the Swedish Ministry of Industry. But also, in contacts with authorities, organizations, and decision makers, assisting and informing them on questions vital to the industry. The organization also represents Sweden in the ethical work of international trade organizations

NEW RESEARCH PROVIDES VALUABLE INSIGHTS ON HOW CONSUMERS ACROSS LATIN AMERICA REASON AROUND THE CONCEPT OF PACKAGING AND SUSTAINABILITY

Forest Industry

In brief – Results from a comprehensive survey among 6591 consumers in 13 Latin American countries show that the concern for the environment has increased by 77% over the past 12 months. Latin American consumers also claim that they prefer paper-based packaging material over plastics, and they are ready to pay more for a more sustainable solution. “We have received very positive response from the interactions that we have had after the results were published, says Fernanda Cavaletti Santos, Strategic Market Consultant at Klabin, based in São Paolo, Brazil. The joint market research project conducted with Opticom helped Klabin to gain very valuable insights on how consumers all across Latin America reason around the concept of packaging and sustainability. ​

FAST AND SOLID AD TESTING RESULTS FROM SELECTED TARGET GROUPS IS A WORTHWHILE INVESTMENT

Healthcare Industry

Testing marketing material before it goes into production and is launched is becoming increasingly important, especially among leading pharmaceutical companies. Anna Burrows, Account Director at Up There Everywhere, a Stockholm-based global digital advertising agency handling marketing campaigns for Galderma, specializing in dermatological injectables and skin care products, believes that this is a model for the future.

SEE HOW SCA WOOD LIFTS ITS BUSINESS TO NEW HEIGHTS BY ENGAGING CUSTOMERS AND EMPLOYEES

Forest Industry

In brief - Results from a comprehensive study among key customers across 12 different countries in Europe, North Africa and Asia show that customers express a very positive attitude towards SCA Wood. “We want our customers to be heard and understood” explains Vanessa Pihlström, Marketing Communication Officer.

TRANSFORMING RESULTS INTO ACTION: OUR WORKSHOPS

Forest Industry

A customer survey is a useful tool to gather feedback and develop a greater understanding of your customers, but what really counts is what you do with the results.

IKEA: CONTINUOUS MARKET RESEARCH IS ABSOLUTELY CRUCIAL FOR A SOUND BUSINESS DEVELOPMENT

Industry & services

During the past decade the global market for rugs has been growing steadily and even though rug sales at IKEA have grown as well, it has not matched the general growth figures of the segment, leading to IKEA losing market shares. Therefore IKEA a few years ago set out to turn their rug business into a destination business for IKEA where updated offer, quality and price levels would be more market relevant, ultimately leading to increased sales. The aim was to focus on living room rugs first hand.

SUSTAINABILITY MORE IMPORTANT THAN EVER AFTER THE COVID-19 OUTBREAK!

Healthcare Industry

Peter Herte, Global Brand Manager at Galderma Global Galderma is the world’s largest independent global dermatology company, with presence in over 100 countries. The company was the first in the world introducing hyaluronic acid fillers for aesthetic injections and is driven by medical research to help consumers achieve the desired natural improved look they want. Galderma’s overall aim is to continue to deliver a comprehensive portfolio of recognized products and services, trusted by both healthcare providers and consumers.

THE SURVEY MADE US DISCOVER UNEXPECTED MARKET POTENTIAL

Healthcare Industry

Charlotte Ungerth, Head of Aesthetics Business Unit Nordics at Galderma and previously strategically responsible for the business area on a global level have experience from aesthetics for over seven years and worked with several projects together with Opticom.
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