Published - 17 Jun 2025
Forest Industry
Is it time to start your listening project?
Before we sign off for the Summer break, let’s look ahead to the autumn. Trading conditions will likely remain complex and challenging. It can be tempting to batten down the hatches in moments of uncertainty, but shifting conditions give rise to new questions. Maybe you’re not even sure what questions you need answering, you just know there’s a gap in your view of the bigger picture.
Opticom’s expertise in understanding the industry’s complex value chain is unrivalled. It’s not uncommon for clients to open the conversation without knowing what it is they want to ask. Some approach us with a B2C question when in fact the more appropriate focus is B2B. This is where decades of immersion in the sector count. We offer a unique perspective which combines both a bird’s eye of the value chain with the ability to drill down into the most technical of questions.
We’re with you from the start. An initial conversation comes with no obligation to continue, but clients always leave with a better idea of what they seek to answer and how. There is no one-size-fits-all to our services because every client is different; time and resources will be tailored to your needs, big or small.
You might be feeling the ground for a new product launch, evaluating a private label, wondering how to create better customer loyalty, testing how a new sustainability message might be received, developing a strategy in response to changing market trends or seeking meaningful customer feedback on a particular area of your business - or something else entirely. Whatever the issue, it’s likely we’ve seen it before.
Raw data is the starting point, not the end product of qualitative research with Opticom. We make sense of the data, offering clear, trusted advice and concrete recommendations. If you never want to look at the numbers, you don’t have to. Our consultative approach means you can concentrate on the direct actionable insights we extrapolate from the data on your behalf. We can also help you make the most of the answers through workshops facilitated by industry experts to disseminate the results effectively through the organisation and kickstart action.
Meaningful data really can lead to better decisions. I would argue better decision-making is more crucial now than ever. So, happy holidays and do remember we’re only a phone call away: Add us to your to-do list for the autumn. A quick call costs nothing and the results might surprise you.
Mikael Selling, CEO and Founder, Opticom
This and much more in our second newsletter of 2025. Read it here now!