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News & Insights

Better HealthCare Decisions 2 2024

Published - 29 May, 2024

Healthcare Industry

Welcome to the latest edition of Opticom's Health Newsletter! Across Europe, the health and life sciences industry are rapidly evolving with significant advancements in digital health technologies and personalized medicine. The EU's regulatory landscape is adapting to support these innovations, ensuring patient safety while fostering technological growth. Globally, there is a marked increase in the adoption of telemedicine and AI-driven diagnostics, which are revolutionizing patient care and operational efficiencies in healthcare systems.

Celebrating the opening of Forskaren: A new dawn for innovation and collaboration

Published - 28 May, 2024

Healthcare Industry

On May 6th 2024, the doors of Forskaren opened, marking a significant milestone in the realm of scientific and technological innovation. Representing Opticom, we were privileged to be among the attendees at this momentous event, witnessing the unveiling of a space that promises to redefine the landscape of research and development.

Navigating the green transition in pharmaceuticals: A global perspective

Published - 28 May, 2024

Healthcare Industry

The pharmaceutical industry plays a crucial role in global healthcare but its operations have a significant environmental impact. From the production process to the disposal of medications, the industry contributes to a considerable carbon footprint. This issue has prompted various global initiatives, including notable efforts, such as the ones in Sweden and the USA, which aim to reduce the environmental impact of pharmaceutical activities. Addressing these issues requires innovative solutions and collaborative efforts, reflecting Opticom's commitment to integrating environmental sustainability with strategic business insights.

Forest Insights 2 2024

Published - 23 May, 2024

Forest Industry

It’s been a busy quarter here, not least because we are seeing increased demand for our services when it comes to sustainability issues. Clearly, all things green, and listening to what consumers as well as direct customers are saying and thinking about sustainability, is key - now more than ever.

SCA Pulp: “It’s easy to turn to Opticom”

Published - 22 May 2024

Forest Industry

Don’t take our word for it. That’s the view from SCA Pulp’s Sales Director for Italy and Austria, Marcus Hellberg, who recently hosted a workshop event with us to review the results of their latest in-depth customer study with Opticom.

Södra picks Opticom to survey solid bioproducts customers

Published - 22 May, 2024

Forest Industry

Swedish forest products group Södra has been working with Opticom for some 20 years to track customer satisfaction for its pulp products. Now its Bioproducts team has added us to its toolbox, conducting the company’s first in-depth survey of its growing solid bioproducts customer base.

Consumers have spoken. Time to listen

Published - 22 May, 2024

Forest Industry

Green Insights Europe 2024 is an in-depth study of more than 10,000 European consumers. Skogsindustrierna, the Swedish Forest Industries Federation, commissioned Opticom to examine their perceptions on climate, purchases, carbon capture and forest resources.
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