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News & Insights

Meet the newest member of the team: Marianna Bokou

Published - 2024/02/22

Healthcare Industry, Opticom

We’re delighted to welcome a new Research Team Lead to our growing staff. Marianna Bokou has a background in Market Access and Quality Assurance in several pharmaceutical companies. She also holds an Msc in Health Economics, Policy & Management from the renowned Swedish medical university, Karolinska Institutet, and a BA in Pharmacy.

The Imperative of Investing in International Market Research

Published - 2023/01/23


Q: Why investing in international market research during times of uncertainty? A: It’s a strategic move for decision-makers and business leaders. In an ever-evolving global landscape, uncertainty has become the new constant. For businesses seeking growth and stability, the necessity of understanding international markets cannot be overstated. In this article, we delve into why decision-makers and business leaders should consider international market research an invaluable investment, particularly during times of uncertainty.

Forest Insights 4, 2023

Published - 6 Dec, 2023

Forest Industry

This year Opticom celebrates 35 years of helping the industry see the wood for the trees.

Tread carefully in the legislative jungle!

Published - 6 Dec, 2023

Industry & services, Forest Industry

Eco-labels, forest certifications, carbon offsets, SBTs, and now sweeping new legislation on its way from Brussels in the form of the European Regulation on Deforestation-free products (EUDR). There are so many tools, stamps and certificates when it comes to sustainability that navigating your way through what works and what doesn’t can appear something of a legislative jungle.

A or B? Make sure you are on the right list!

Published - 6 Dec, 2023

Industry & services, Forest Industry, Healthcare Industry, Opticom

You might be forgiven for thinking we have a one-track mind when it comes to listening. We’re always talking about the value of listening to customers and indeed other stakeholders in the value chain before making decisions, but it’s with good reason. The graveyard of business failures is littered with those who didn’t grasp what their customers were trying to tell them until it was too late.

Food for thought Why the bigger picture matters

Published - 6 Dec, 2023

Forest Industry

Last month, we had the pleasure of attending an IVA (Ingenjörsvetenskaps-akademien) Seminar in Stockholm.

Better Healthcare Decisions 2, 2023

Published - 5 Dec 2023

Healthcare Industry

In the December edition of the Opticom Life Science Industry Newsletter, we are excited to share our commitment to change and global impact; we're also excited to unveil our new brand and website. Carl Michael Bergman, reflects on the remarkable growth and collaborations in 2023 across 65 countries. The newsletter also explores Opticom's 36-year commitment to environmental sustainability in healthcare and life sciences. Additionally, explore our recent study comparing AI chatbots to physicians in patient experience, revealing AI's potential to surpass human responses in both quality and empathy, prompting discussions on the future of emotional intelligence in medical practice.
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