While much uncertainty remains, there are two global mega-trends that will continue to affect us – mainly concerning digitalization and sustainability. Before the pandemic, we saw a strong trend towards sustainability and especially environmental factors. Since then, the fight for human survival and business over the past year has shifted focus. Yet sustainability is here to stay, and critical in order to save our planet.
The pandemic has already given digitalization an extra boost, and to quote Microsoft CEO Satya Nadella, “We’ve seen two years’ worth of digital transformation in two months.” Others claim that digitalization has now taken a 10-year leap forward. However, the MedTech industry has only begun to scratch the surface of their digitalization potential, and even less so for sustainability.