Glad Midsommar! – Happy Midsummer!
Midsummer is an event that predates Christianity, and it has been celebrated ever since. Swedes typically meet up with family and friends over food and drinks, preferably close to nature and outdoors, always hoping for good weather but often getting disappointed. Still, midsummer is such an important festivity that there have been proposals to make the Midsummer's Eve the National Day of Sweden.
In Sweden it is often said that summer "officially" begins after midsummer and even though we at Opticom are not off on vacations quite yet, we want to take the opportunity to wish you a wonderful summer in due time!


How to increase engagement among your employees and customers?


Every year our Research division - Opticom International Research - is helping Lif - The Swedish Association of the Pharmaceutical Industry - to map the pharmaceutical companies' work with e-health.
The results for 2021 indicate a strong belief in the possibilities of e-health, but also show that the corona pandemic has affected the industry.


The world of bioplastics has exploded, partly driven by increasing government support which has been instrumental in driving the growth of the bioplastic packaging market. Bioplastics as a term encompasses a wide range of materials. Yet the word “bioplastic” often carries a narrow connotation of a compostable, plant-based plastic with limited functionality and a prohibitive cost.

Sustainability, particularly regulatory and public concerns around single-use packaging waste, combined with other powerful trends has resulted in some major changes in packaging consumption. Global regulators are moving closer to regulating bioplastics, and companies and retailers are proactively making bold commitments to improve both the sustainability of their packaging and to fundamentally rethink their packaging systems.

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Innovate collaboration and success.

By using new methods of interactive networking.


We are very proud and happy to announce that Jacob Ahlsson is joining Opticom Group! Jacob has vast experience of the life science sector, having worked in the industry for more than 20 years. Most recently, Jacob held the position of Country Manager at Roche Diabetes Care in Sweden & Norway. During his time at Roche, he co-founded, which is a forum for people with diabetes which by now has become Sweden's largest diabetes community. This initiative laid the foundation for him being named Pharma Profile of the Year in Sweden - Årets läkemedelsprofil 2017!


While much uncertainty remains, there are two global mega-trends that will continue to affect us – mainly concerning digitalization and sustainability. Before the pandemic, we saw a strong trend towards sustainability and especially environmental factors. Since then, the fight for human survival and business over the past year has shifted focus. Yet sustainability is here to stay, and critical in order to save our planet.

The pandemic has already given digitalization an extra boost, and to quote Microsoft CEO Satya Nadella, “We’ve seen two years’ worth of digital transformation in two months.” Others claim that digitalization has now taken a 10-year leap forward. However, the MedTech industry has only begun to scratch the surface of their digitalization potential, and even less so for sustainability.