NEWS
SHL: LONG LASTING MARKET RESEARCH BENEFITS
Stockholm, November 2021
“Our customer base is very happy with what we're doing and a lot of that is because we continue to anticipate and meet our customers’ needs and expectations. This understanding comes through our constant open dialogue with our customers and specific projects such as the Voice of Customer survey, performed in 2017”
Click below to read more about Michael McGowan's (Director of Market Intelligence at SHL Medical) testimonial.
PROJECT NAME
Stockholm, October 2021
Move even higher up the value ladder.
Focusing on benefits, rather than features.
CAREER SITE
Stockholm, October 2021
We are very excited to announce the launch of our new career site!
Our goal is to provide a seamless way for international talents to connect with us, apply to and join the Opticom family.
Our current and prospective clients can also find useful information about the reach of on-going projects and feedback from our international talent pool. Since we hire high-performing, young academic professionals, we have a very valuable resource for global companies looking for talent. Our international, talented team are delivering world class research projects on a global scale.
We are currently employing 47 researchers from 34 countries speaking 22 different languages. We take pride in integrating international talents and helping our clients grow.
Come join our truly global cultural village and apply here!
THE ELECTRIFICATION OF SOCIETY REQUIRES “LOCALLY GROWN MINERALS”
Stockholm, September 2021
Global emissions must be reduced, however doing so without rolling back development is crucial. One of the biggest challenges for governments worldwide is to view the Earth’s ecosystem as a whole, and to avoid implementing short-term political “poster policies” in some countries or regions and not others.
In a world where solar and wind energy is becoming increasingly important, so too becomes the need to store the surplus green electricity during particularly sunny or windy periods. In northern Europe, this stored energy is particularly required in the winter due to the increased electricity demands, and therefore large, powerful batteries are needed to store this electricity.
WELCOME TO THE WORLD OF OPTICOM!
Stockholm, August 2021
A truly global workplace offering a great opportunity to gather work experience for our international academic talents!
We are proud to announce that we are right now in the start-up phase of over 10 international market research projects worldwide.
In the upcoming months we will conduct projects covering various industries in 57 countries, in 18 languages, creating a team of around 50 native speaking consultants with academic education in the EMEA, APAC and NA & LATAM regions.
At the moment we are in the recruiting phase, looking for new International talents that are interested in part-time or full-time job as Research Consultants and Research Supervisors.
Does this sound like an interesting opportunity to you?
MIDSUMMER
Stockholm, June 2021
Glad Midsommar! – Happy Midsummer!
Midsummer is an event that predates Christianity, and it has been celebrated ever since. Swedes typically meet up with family and friends over food and drinks, preferably close to nature and outdoors, always hoping for good weather but often getting disappointed. Still, midsummer is such an important festivity that there have been proposals to make the Midsummer's Eve the National Day of Sweden.
In Sweden it is often said that summer "officially" begins after midsummer and even though we at Opticom are not off on vacations quite yet, we want to take the opportunity to wish you a wonderful summer in due time!
THE BENEFITS OF WORKSHOP
Stockholm, May 2021
How to increase engagement among your employees and customers?
E-HEALTH TREND 2021
Stockholm, April 2021
Every year our Research division - Opticom International Research - is helping Lif - The Swedish Association of the Pharmaceutical Industry - to map the pharmaceutical companies' work with e-health.
The results for 2021 indicate a strong belief in the possibilities of e-health, but also show that the corona pandemic has affected the industry.
BIOPLASTICS: A REAL SOLUTION OR A FALSE ONE?
Stockholm, March 2021
The world of bioplastics has exploded, partly driven by increasing government support which has been instrumental in driving the growth of the bioplastic packaging market. Bioplastics as a term encompasses a wide range of materials. Yet the word “bioplastic” often carries a narrow connotation of a compostable, plant-based plastic with limited functionality and a prohibitive cost.
Sustainability, particularly regulatory and public concerns around single-use packaging waste, combined with other powerful trends has resulted in some major changes in packaging consumption. Global regulators are moving closer to regulating bioplastics, and companies and retailers are proactively making bold commitments to improve both the sustainability of their packaging and to fundamentally rethink their packaging systems.
JACOB AHLSSON - NEW CORPORATE ADVISOR AT OPTICOM GROUP
Stockholm, February 2021
We are very proud and happy to announce that Jacob Ahlsson is joining Opticom Group! Jacob has vast experience of the life science sector, having worked in the industry for more than 20 years. Most recently, Jacob held the position of Country Manager at Roche Diabetes Care in Sweden & Norway. During his time at Roche, he co-founded www.livetochdiabetes.se, which is a forum for people with diabetes which by now has become Sweden's largest diabetes community. This initiative laid the foundation for him being named Pharma Profile of the Year in Sweden - Årets läkemedelsprofil 2017!
HOW SUSTAINABLE IS MEDTECH?
Stockholm, January 2021
While much uncertainty remains, there are two global mega-trends that will continue to affect us – mainly concerning digitalization and sustainability. Before the pandemic, we saw a strong trend towards sustainability and especially environmental factors. Since then, the fight for human survival and business over the past year has shifted focus. Yet sustainability is here to stay, and critical in order to save our planet.
The pandemic has already given digitalization an extra boost, and to quote Microsoft CEO Satya Nadella, “We’ve seen two years’ worth of digital transformation in two months.” Others claim that digitalization has now taken a 10-year leap forward. However, the MedTech industry has only begun to scratch the surface of their digitalization potential, and even less so for sustainability.