Supporting Industry & Service leaders with tailored global market research
At Opticom, we understand that every industry faces unique challenges. With over 35 years of experience in global market research, Opticom provides tailored insights to businesses across diverse sectors, from industrial goods to consumer products, helping clients refine strategies and achieve measurable results.
Our tailor-made research gives clients a clear understanding of their customers, market trends, and the competitive landscape. These insights help businesses make informed decisions that improve operations and stay ahead of the competition by managing complex value chains, adapting to changes, and making confident strategic decisions.
At Opticom, we focus on asking the right questions to uncover what truly matters. By listening to both what is said and what remains unsaid, we provide clients with a deeper understanding of their customers' needs, values, and future expectations.
Whether exploring new markets, measuring performance, or gaining deeper insights into customer expectations, Opticom’s dedicated research team provides the guidance needed for long-term success. Partner with Opticom to make smarter business decisions and strengthen your market position by understanding your customers and industry trends more effectively.
Our Industry & Service clients can benefit from:
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Tailor-made research for specific industries: Opticom doesn’t offer a one-size-fits-all solution. We tailor our research to meet the unique challenges of each industry. Whether you operate in industrial goods, consumer products, or emerging sectors, our dedicated research team provides the guidance and insights you need to refine your business strategy.
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Competitive analysis: Gain a deeper understanding of your position in the market and identify new opportunities for differentiation. Our analysis reveals where your competitors stand, allowing you to strategically position yourself and create sustainable market advantages.
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Customer satisfaction and experience studies: Build loyalty and retention by uncovering what matters most to your customers and stakeholders. Our surveys, interviews, and qualitative insights give you the clarity needed to understand their wants, needs, and values – and to ensure your business meets those expectations.
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Market entry research: Minimize risk and discover new opportunities by analyzing potential markets before committing to major changes or investments. Enter new markets with confidence, backed by insights on market demand, competition, and risks.
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Trend analysis and forecasting: Stay ahead by identifying key industry trends and technological changes that could impact your business. Our forecasting gives you the insights needed to adjust your strategies, respond to shifts, and take advantage of new opportunities.
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Brand tracking: With years of experience in brand tracking, we know what a strong brand can do for your business. Use our clear, data-driven insights to improve customer loyalty and make sure your brand stands out in the market.
Hot topics
Forest Industry, Industry & Services
The corporate graveyard is massive. And if companies had tombstones, many would read: “We had the data. We had the tech. We had the talent ... we just weren’t curious enough to listen.”
Forest Industry, Industry & Services
Many of our clients return to us year after year to take a snapshot of their market, whether that be in-depth customer experience interviews, or tracking the perception of a product, brand or message over time. Meaningful comparison involves repetition to ensure we are comparing like for like, but it’s rare that a repeat survey stays exactly the same when our clients return, simply because as the market evolves, so must the questions.
Forest Industry, Industry & Services
Does it matter who designs your questions?
- Yes. Extracting meaning from data starts with asking the right questions. Who you choose to write and ask the questions makes all the difference.
Forest Industry, Industry & Services
- How often do you use AI?
- Daily. New advances are dropping every week, and it is important to stay updated. Used correctly and with the right checks and balances, AI Is a useful tool to help us work more efficiently.
- What is AI actually good for?
- AI is brilliant at speed and repeatability. Generating a short explanation of a concept or process, or a first pass at clustering 3 000 open ends can be done in seconds. It can be a good sounding board for bouncing around ideas.
Here’s the thing: quality in = quality out. If the data it’s been fed is of high quality, the output will be too.
But the converse is also true: Garbage in = garbage out, which is where checks and balances come in. If the input data carry bias or gaps, the output only amplifies them - faster.
AI cannot be fully trusted because it can only ever be as good as the quality of its input data. I would never take what AI says in blind faith; I’ve been disappointed too often.
Forest Industry, Industry & Services
Circular economy has become a sustainability buzzword in boardrooms and policy circles. It promises a world without waste – a win-win where growth and environmental responsibility harmonize. Yet this catch-all vision often glosses over hard trade-offs. Efficiency and recycling gains can create a false sense of security, even as total consumption keeps rising. In fact, research warns that the environmental benefits of circular strategies are often taken for granted, and rebound effects can counteract those gains by spurring more overall. In other words, chasing “circularity” without looking at the whole system risks turning into circular logic.
Forest Industry, Industry & Services
In March the EU introduced new rules to ‘empower consumers for the green transition’. Among other aims, the Directive seeks to forbid vague environmental claims, stating that “companies will no longer be able to declare that they are ‘green’ or ‘environmentally friendly’ if they cannot demonstrate that they are”. Displaying unreliable voluntary sustainability logos will also be forbidden. EU countries are required to transpose the Directive into their national law by March 2026 and the rules are currently set to apply from September 2026. In parallel, the Green Claims Directive aims to ensure that companies substantiate any green claims or labels they use.
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