Supporting Industry & Service leaders with tailored global market research
At Opticom, we understand that every industry faces unique challenges. With over 35 years of experience in global market research, Opticom provides tailored insights to businesses across diverse sectors, from industrial goods to consumer products, helping clients refine strategies and achieve measurable results.
Our tailor-made research gives clients a clear understanding of their customers, market trends, and the competitive landscape. These insights help businesses make informed decisions that improve operations and stay ahead of the competition by managing complex value chains, adapting to changes, and making confident strategic decisions.
At Opticom, we focus on asking the right questions to uncover what truly matters. By listening to both what is said and what remains unsaid, we provide clients with a deeper understanding of their customers' needs, values, and future expectations.
Whether exploring new markets, measuring performance, or gaining deeper insights into customer expectations, Opticom’s dedicated research team provides the guidance needed for long-term success. Partner with Opticom to make smarter business decisions and strengthen your market position by understanding your customers and industry trends more effectively.
Our Industry & Service clients can benefit from:
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Tailor-made research for specific industries: Opticom doesn’t offer a one-size-fits-all solution. We tailor our research to meet the unique challenges of each industry. Whether you operate in industrial goods, consumer products, or emerging sectors, our dedicated research team provides the guidance and insights you need to refine your business strategy.
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Competitive analysis: Gain a deeper understanding of your position in the market and identify new opportunities for differentiation. Our analysis reveals where your competitors stand, allowing you to strategically position yourself and create sustainable market advantages.
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Customer satisfaction and experience studies: Build loyalty and retention by uncovering what matters most to your customers and stakeholders. Our surveys, interviews, and qualitative insights give you the clarity needed to understand their wants, needs, and values – and to ensure your business meets those expectations.
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Market entry research: Minimize risk and discover new opportunities by analyzing potential markets before committing to major changes or investments. Enter new markets with confidence, backed by insights on market demand, competition, and risks.
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Trend analysis and forecasting: Stay ahead by identifying key industry trends and technological changes that could impact your business. Our forecasting gives you the insights needed to adjust your strategies, respond to shifts, and take advantage of new opportunities.
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Brand tracking: With years of experience in brand tracking, we know what a strong brand can do for your business. Use our clear, data-driven insights to improve customer loyalty and make sure your brand stands out in the market.
Hot topics
Industry & services, Forest Industry, Healthcare Industry, Opticom
You might be forgiven for thinking we have a one-track mind when it comes to listening. We’re always talking about the value of listening to customers and indeed other stakeholders in the value chain before making decisions, but it’s with good reason. The graveyard of business failures is littered with those who didn’t grasp what their customers were trying to tell them until it was too late.
Forest Industry, Industry & services, Healthcare Industry
After 35 years in the business, we’ve seen the impact a good brand can have, and how it can be used to enhance sustainability communication. No wonder more companies than ever are taking branding seriously. Project Manager David Weller explains.
Forest Industry, Healthcare Industry, Industry & services
A strong brand can mean the difference between winning or losing out on new customers, maintaining the loyalty of existing ones, especially in a buyer’s market, and even securing a price premium.
Industry & services, Forest Industry
Eco-labels, forest certifications, carbon offsets, SBTs, and now sweeping new legislation on its way from Brussels in the form of the European Regulation on Deforestation-free products (EUDR). There are so many tools, stamps and certificates when it comes to sustainability that navigating your way through what works and what doesn’t can appear something of a legislative jungle.
Opticom, Forest Industry, Industry & services, Healthcare Industry
Product labels and certificates proclaiming environmental friendliness are everywhere. Indeed, they are now so ubiquitous that they have become the norm, not the differentiator. Moreover, their overuse has prompted criticism that some are simply environmental marketing and in the worst cases, greenwashing. However, used correctly, labels remain an important tool in the fight for the consumer’s attention as well as an effective means to help educate. The key is authenticity and transparency.
Forest Industry, Healthcare Industry, Industry & services
Don’t be tempted to think ‘job done’ when the creatives hand over your new logo. It’s essential to track whether your investment is achieving what you had hoped for, both internally as well as externally.
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