We choose Opticom with good reason
Marcus Hellberg, Sales Director for SCA Pulp Sales in Italy and Austria, says that having the industry experts on board makes all the difference.
“We choose Opticom for in-depth market research for numerous reasons. You can train people to practice craftmanship, but you can’t give them the perspective and understanding that comes with more than three decades in this industry. Opticom are always discreet, but their experience means they provide a valuable benchmark of results over time and through various lenses, offering insights into both the bigger picture and the detail."
“They know SCA well, but they also know our competitors and our customers. They are familiar with the issues facing our sector and they understand the complexities of the value chain, even when it comes to subtle differences in compliance between certification systems, for example, or the challenges of impending legislation such as the EUDR. These are not easy subjects, but we can trust Opticom to dig deep on complex subjects with the perspective of a third party on the inside of the business – that’s rare."
“A company as specialised as Opticom could be prone to bias, but they handle this, not least by being frontrunners in their use of AI as a tool to complement their human knowledge base, ensuring that their findings are objective and logical."
“It’s only when you combine craftsmanship with experience and understanding of the specifics that you get meaningful results. And because Opticom is so immersed in our sector, it means they can be up and running with a project very quickly. New projects usually start with them giving us a better understanding of the direction we need to pursue than we had ourselves! I’m already looking forward to working with them again.”