Published - 2022/03/26
Forest Industry, Healthcare Industry, Industry & services
How to become a thought leader
n the fight to get a customer’s attention, it can be tempting to bombard them with information and hope they will pick up at least some of it. But in a time-poor, screen-addicted world, information overload is usually counter-productive. If you want people to listen, it’s quality not quantity that counts, according to Opticom’s Martin Kubu.
Here are Martin’s top tips for achieving digital thought leadership:
It may sound obvious but before you send the message, think about who you really want to talk to. How well do you know your target group?
Think about how to reach both informal and formal decision makers. There will probably more of them than you realise.
Thought leaders do their homework: Make content relevant, research your target markets and have an account-based marketing strategy. Use LinkedIn, Google and your own homepage correctly – don’t waste the space on messages your customers will ignore. They may not come back a second time.
Digital thought leadership doesn´t happen overnight. It takes time and effort.
Try, listen, learn – over and over again.
Research is important, not just because it produces market insight and understanding of your customers, but because it generates useable content.
Why do you need a content strategy?
To establish your company/personalities as thought leaders
To demonstrate authority and reliability
To strengthen SEO – get noticed online
To build an informed user base
If you’re interested in learning more about how to become a thought leader and how to create content that matters, we can help. We offer a range of services to help sharpen your message and ensure that it reaches the people that matter most to you.