Published - 24 Jun 2025
Healthcare Industry
Trend Tracking in Pharma: Are You Still Asking the Right Questions?
Many healthcare companies return to Opticom year after year for market insights—whether through in-depth HCP interviews, brand tracking, or testing the impact of new messaging. Consistency is key for meaningful comparisons, but it’s rare that the same questionnaire works year after year. Markets evolve—and so should your questions.
This is where our industry focus makes the difference. A general agency might repeat your survey word for word. But in Pharma, standing still means falling behind. With Opticom, you're tapping into insights from ongoing research across the entire healthcare value chain - spanning manufacturers, providers, payers, and patients.
We know what’s changing - whether it’s new regulatory challenges like the EU HTA regulation, shifting patient expectations, or competitor repositioning. Our team can refine your questions to ensure continued relevance while preserving comparability.
It’s not just about asking again - it’s about asking better. That’s how you get insights that still matter, year after year.