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Published - 2024/03/06

Healthcare Industry

What is the roadmap for better decisions in healthcare?

Market research within its health division is the foundational strategy to drive informed business decision-making for the different stakeholders in the healthcare industry. Opticom’s approach for market research involves a multi-faceted methodology, deeply integrated with strategic consulting, and supported by our industry knowledge, to deliver actionable insights that directly impact clients' business outcomes. 

What is the roadmap for better decisions in healthcare

Here's how Opticom uses market research in health and what it means for our clients: 

  • Defining Information Needs: Initially, Opticom collaborates closely with clients to understand their specific information requirements. This phase is critical to ensuring that the market research conducted is highly relevant and tailored to address the unique challenges and opportunities facing each client. 

  • Strategic Data Collection: Opticom employs a variety of market research tools, ranging from surveys and interviews to advanced data analytics, to efficiently gather meaningful data. By prioritizing primary data, Opticom ensures that the insights and recommendations we provide are grounded in the most current and directly relevant information available. This direct engagement with primary sources offers a more accurate and actionable basis for strategic decisions, as it reflects the latest trends, behaviours, and preferences within the healthcare sector.


  • Emphasis on Qualitative Market Research: Opticom places a significant emphasis on qualitative market research, a methodology that focuses on understanding the reasons, opinions, and motivations behind people's behaviour and decisions. Through methods such as in-depth interviews, focus groups, and observational studies, we dive deep into the healthcare landscape to gain al the insights about patient experiences, healthcare professional perspectives, and market dynamics. This qualitative approach allows Opticom to provide a rich, detailed understanding of complex issues, ensuring our clients can make informed decisions that resonate with their target audiences. 

  • Active Engagement and Dialogue: Throughout the market research process, Opticom maintains an open line of communication with its clients. This active dialogue ensures that the research remains aligned with the client's evolving needs and objectives, fostering a partnership that enhances the value and impact of the research findings. 

  • Strategic Consulting and Implementation Support: Opticom distinguishes itself by not only offering insights but also providing strategic consulting to help clients interpret and act upon these findings. Further, Opticom supports clients in implementing these strategies and ensures follow-up to measure effectiveness and make necessary adjustments. This personalized approach ensures that the strategic advice and actionable insights we provide are not only based on thorough market understanding but are also uniquely tailored to meet the specific challenges and opportunities our clients face. 


Recognizing that the healthcare landscape is ever-changing, Opticom’s approach to market research is designed to be adaptive and forward-looking. Our team endeavours to create a common ground where the perspectives and visions of all stakeholders involved—from patients to healthcare providers, pharmaceutical companies, policymakers will align. This holistic approach ensures that every decision and strategy is informed by a deep understanding of the interconnected nature of the healthcare ecosystem- Consequently, stakeholders can pivot in response to emerging trends, technological advancements, and shifts in patient behavior or regulatory environments, keeping the healthcare ecosystem resilient and responsive.

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