The global research, consulting and communication company Opticom Group is launching Opticom International Talents, a company that will offer staffing and recruitment of talented and qualified professionals with an international background and expertise.

As the world transitions to decarbonized energy systems, emerging long-duration energy storage technologies will be critical for supporting the widescale deployment of renewable energy sources.

Global emissions must be reduced, however doing so without rolling back development is crucial. One of the biggest challenges for governments worldwide is to view the Earth’s ecosystem as a whole, and to avoid implementing short-term political “poster policies” in some countries or regions and not others.

The world of bioplastics has exploded, partly driven by increasing government support which has been instrumental in driving the growth of the bioplastic packaging market. Bioplastics as a term encompasses a wide range of materials. Yet the word “bioplastic” often carries a narrow connotation of a compostable, plant-based plastic with limited functionality and a prohibitive cost.

Coke was found to be the most polluting brand in a global audit of plastic waste, according to the charity Break Free from Plastic in 2019. For the second year in a row. But according to Coke´s head of sustainability “people still want plastic bottles”, when speaking at the World Economic Forum in Davos

Keep up to date with the latest healthcare industry insights and top tips, from inspiring recommendations to sustainable developments.

Keep up to date with the latest healthcare industry insights and top tips, from long-lasting Market Research benefits to the form and format of a survey.

Keep up to date with the latest healthcare industry insights and top tips, from inspiring recommendations to sustainable developments.

Lif - the trade association for the research-based pharmaceutical industry in Sweden - wants to have a clear picture of how digitalisation is perceived by Swedish pharmaceutical companies, as well as how and to what extent people in the industry work with and contribute to the digitalisation of healthcare today. Since 2018, Lif has therefore commissioned a Digitalisation Index. After the 5th measurement, Opticom and Gunilla Englund – specialist at Lif – discussed about the evolution of the Digitalisation Index over time, its future, and mega trends in this field.

Keep up to date with the latest healthcare industry insights and top tips, from inspiring recommendations to sustainable developments.

Novo Nordisk is one of the companies at the forefront of developing new drug treatments for Obesity and they commissioned Opticom in the spring of 2022 to conduct a series of in-depth interviews with key people in Sweden with insight into the current and future of Obesity care.

Charlotte Ungerth, Head of Aesthetics Business Unit Nordics at Galderma and previously strategically responsible for the business area on a global level have experience from aesthetics for over seven years and worked with several projects together with Opticom.

Vitalis is the leading conference and trade fair on eHealth and the future of healthcare in the Nordics. Representatives from municipalities, regions, private care providers, authorities, academia, and industry meet to discuss future challenges and solutions within healthcare.

The pharmaceutical industry has the 17 UN Sustainable Development Goals as its guiding light. These global goals should be achieved by 2030 – But out of the big pharma companies, only three make it to the top 100 in the latest Corporate Knights index of the world's most sustainable companies: Sanofi, Astra Zeneca, and Biogen, all found on the lower half with stagnant or even losing positions compared to 2021.

Testing marketing material before it goes into production and is launched is becoming increasingly important, especially among leading pharmaceutical companies. Anna Burrows, Account Director at Up There Everywhere, a Stockholm-based global digital advertising agency handling marketing campaigns for Galderma, specializing in dermatological injectables and skin care products, believes that this is a model for the future.

“Our customer base is very happy with what we're doing and a lot of that is because we continue to anticipate and meet our customers’ needs and expectations. This understanding comes through our constant open dialogue with our customers and specific projects such as the Voice of Customer survey, performed in 2017”

Every year our Research division - Opticom International Research - is helping Lif - The Swedish Association of the Pharmaceutical Industry - to map the pharmaceutical companies' work with e-health.

We are very proud and happy to announce that Jacob Ahlsson is joining Opticom Group! Jacob has vast experience of the life science sector, having worked in the industry for more than 20 years.

While much uncertainty remains, there are two global mega-trends that will continue to affect us – mainly concerning digitalization and sustainability. Before the pandemic, we saw a strong trend towards sustainability and especially environmental factors. Since then, the fight for human survival and business over the past year has shifted focus. Yet sustainability is here to stay, and critical in order to save our planet.

In brief - As a trade association, it is important to get insights, to be relevant and stay up to date in our service offer to our 90 members Life Science Companies and a continuous dialogue with the Swedish Ministry of Industry. But also, in contacts with authorities, organizations, and decision makers, assisting and informing them on questions vital to the industry. The organization also represents Sweden in the ethical work of international trade organizations