We help our forest industry customers transform data and knowledge into strategic advice and efficient communication. We are a truly global company covering over 30 nationalities active on 6 continents in more than 100 countries. Since our foundation in 1987 we have undertaken hundreds of international assignments across the world. As a member of UP THERE, EVERYWHERE – the world´s first full service, global, cloud-based agency - we have access not only to unique digital competence, but also to members all around the globe.


We help companies in our global digital world. With this and more:

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From global gathering to complete analysis.

To better understand key decision makers.

By using new methods of interactive networking.

And even target new customer segments.

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Focusing on benefits, rather than features.

And thus, boost sales and improve bottom line.

Workshops that result in action!

Follow our penguins here!


With more than 30 years of experience of serving the forest products industry, Opticom is a trusted market research and communication partner to many of the leading companies on all levels in the value chain; ranging from suppliers to the paper industry, through paper and board mills to paper merchants from Europe, the Americas, Asia, Africa, and Australia. Our strong reputation in the industry, guarantees credibility of the results throughout your organization and provides you with security in decision making and powerful tools to create change.

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We have a proven track record in sustainability communication. PR and social media are the most common channels in use today and we can help you make the most of them.




Keep up to date with the latest forest industry insight and top tips, from enhancing your sustainability communication to becoming a thought leader. The Opticom newsletter is out now.


Consumer insights: Forest industry must build trust throughout the value chain - all the way through to consumers!


Will plastic pollution help save the planet? And sell more pulp?

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Can 445 million Europeans be wrong?