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KNOWLEDGE EXPLAINS.
COMMUNICATION CHANGES.
Opticom’s Industry & Services division works with global clients to build substantial growth through superior marketing and sustainable customer relations.
With a long track record in diverse industries, Opticom has a profound understanding of business-to-business marketing and commercial relations in an industrial context.
Hot topics
Forest Industry, Healthcare Industry, Industry & services
A strong brand can mean the difference between winning or losing out on new customers, maintaining the loyalty of existing ones, especially in a buyer’s market, and even securing a price premium.
Forest Industry, Healthcare Industry, Industry & services
The forest industry laments the fact that it is misunderstood, that consumers fail to appreciate the inherent sustainability of forest products, and that such a highly sophisticated and diverse industry is often treated as one giant commodity. But it doesn’t always ask why.
Forest Industry, Healthcare Industry, Industry & services
Don’t be tempted to think ‘job done’ when the creatives hand over your new logo. It’s essential to track whether your investment is achieving what you had hoped for, both internally as well as externally.
Forest Industry, Healthcare Industry, Industry & services
What does the future hold for your business?
Forest Industry, Healthcare Industry, Industry & services
You’ve recognised the importance of branding and know you could do better. So where to start? With positioning.
Industry & services
As the world transitions to decarbonized energy systems, emerging long-duration energy storage technologies will be critical for supporting the widescale deployment of renewable energy sources.
Our clients
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