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Opticom’s health division supports customers in making better business decisions, by using a wide range of market research tools in combination with strategic consulting based on in-depth industry knowledge.


We strongly believe that successful market research is dependent on commitment and active dialogue between ourselves and our customers. Therefore, we take an active part throughout the entire project process and keep a continuous dialogue with our customers in all phases – from defining the real information need as well as in defining the optimal way of obtaining information, to efficiently gathering and compiling the data.


We put a lot of emphasis on analysing the results to define actionable conclusions and recommendations. Finally, we also offer support in implementing the defined actions and ensuring follow-up.


Opticom is a proven partner for many globally leading companies and we know how to identify, screen and develop trustworthy relations with a number of target groups important to our clients worldwide. In order to enhance management’s understanding of how their markets work, we systematically collect and analyse information from those who change the markets.

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Healthcare Industry

A or B Make sure you are on the right list

You might be forgiven for thinking we have a one-track mind when it comes to listening. We’re always talking about the value of listening to customers and indeed other stakeholders in the value chain before making decisions, but it’s with good reason. The graveyard of business failures is littered with those who didn’t grasp what their customers were trying to tell them until it was too late.

Healthcare Industry

Perspectives Unveiled: AI Chatbots vs. Physicians in Patient Experience

In a recent exploration of patient experience, an intriguing revelation emerged from an article in JAMA Internal Medicine dated April 28th, 2023. The study posed a question: Can an artificial intelligence chatbot assistant rival physicians in providing responses of comparable quality and empathy to patient questions?

Healthcare Industry

Meet the newest member of the team Marianna Bokou

We’re delighted to welcome a new Research Team Lead to our growing staff. Marianna Bokou has a background in Market Access and Quality Assurance in several pharmaceutical companies. She also holds an Msc in Health Economics, Policy & Management from the renowned Swedish medical university, Karolinska Institutet, and a BA in Pharmacy.

Healthcare Industry

36 Years of Environmental Commitment in Healthcare and Life Sciences

In 1987, our journey began with a resolute commitment to addressing the pressing environmental challenges that lay ahead. From the very inception, we at Opticom have been steadfast in our passion for fostering a sustainable future. Grounded in facts and propelled by various trend studies, we endeavored to make environmental consciousness a critical factor for the healthcare and life industry. Today, on our 36th anniversary, we proudly reflect on the transformative journey we've embarked upon.

Healthcare Industry

Better Healthcare Decisions 2, 2023

In the December edition of the Opticom Life Science Industry Newsletter, we are excited to share our commitment to change and global impact; we're also excited to unveil our new brand and website. Carl Michael Bergman, reflects on the remarkable growth and collaborations in 2023 across 65 countries. The newsletter also explores Opticom's 36-year commitment to environmental sustainability in healthcare and life sciences. Additionally, explore our recent study comparing AI chatbots to physicians in patient experience, revealing AI's potential to surpass human responses in both quality and empathy, prompting discussions on the future of emotional intelligence in medical practice.

Healthcare Industry

Why are branding studies gaining traction?

After 35 years in the business, we’ve seen the impact a good brand can have, and how it can be used to enhance sustainability communication. No wonder more companies than ever are taking branding seriously. Project Manager David Weller explains.

Our clients

Unlocking Global Insights in Healthcare & Life Science

 Welcome to Opticom International Research, your premier source for comprehensive international market research solutions tailored to the dynamic Healthcare & Life Science industry. Our suite of products and services is designed to equip your organization with the knowledge and insights needed to navigate global markets successfully.


Global Market Analysis

Our in-depth global market analysis is your compass in the ever-changing landscape of Healthcare & Life Science. We offer exhaustive market assessments, identifying trends, opportunities, and challenges that shape your industry. Whether you're planning market entry, assessing growth potential, or monitoring market dynamics, our data-driven reports and insights are your strategic advantage.


Competitive Intelligence

Stay ahead of the curve with our competitive intelligence services. We provide detailed profiles of key players in the industry, helping you understand their strategies, product portfolios, and market positioning. Our competitor analysis empowers you to make informed decisions, devise effective strategies, and seize opportunities for differentiation.


Consumer Behavior Studies

Delve deep into the minds of your target audience with our consumer behavior studies. Understand their preferences, needs, and expectations to tailor your products and services effectively. Our research helps you create customer-centric strategies, enhancing customer satisfaction and loyalty.


Regulatory and Compliance Research

Navigating the complex web of international regulations and compliance standards is critical in the Healthcare & Life Science sector. Our experts keep you updated on the latest regulatory changes, ensuring that your operations and product offerings remain compliant in all target markets.


Emerging Market Assessments

Uncover growth opportunities in emerging markets with our specialized assessments. We provide insights into the unique challenges and prospects in regions where the Healthcare & Life Science industry is rapidly evolving. Our research empowers you to make strategic investments and expand your global footprint.


Customized Solutions

Recognizing that every client is unique, we offer customized research solutions tailored to your specific objectives. Whether you require ad-hoc studies, ongoing market monitoring, or strategic consulting, our team collaborates closely with you to deliver actionable insights that drive your business forward.


Industry Expertise

Benefit from our extensive network of industry experts and analysts with deep-rooted knowledge in Healthcare & Life Science. We leverage their expertise to provide you with the most accurate and up-to-date information, always ensuring that you’re well-informed.


At Opticom International Research, we're committed to helping you thrive in the global Healthcare & Life Science marketplace. Our dedication to accuracy, quality, and actionable insights sets us apart as your trusted partner. Join us in navigating the complexities of international markets and making informed decisions that lead to sustainable growth and success.


Explore our range of services and let us embark on a journey of discovery and excellence together.

Your success in global markets starts here.

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