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Whether it be in-depth analysis through market research, helping clients to build a successful communication strategy, evaluate customer satisfaction, test new products or service concepts, the insight we have gained from over 30 years in the forest industry value chain is unmatched.

From small beginnings, Opticom has become the leading customer research consultancy for the forest products industry, and we have learned so much from so many projects. Some of our relationships have spanned several decades, while some of our customers are just discovering our capabilities. We pride ourselves on in-depth knowledge gathering. The result is a comprehensive database of information and opinion from a huge range of sources, which means we keep our fingers on the pulse of the industry on your behalf. We are a truly global company covering over 30 nationalities active on 6 continents in more than 100 countries. Since our foundation in 1987, we have undertaken hundreds of international assignments across the world.


We hope our experience, tips and insights will provoke your curiosity at the very least. If one subject in particular strikes a chord, we’d be delighted to take the conversation further and help you add value wherever we can.   

Hot topics


Forest Industry

Food for thought: Why the bigger picture matters

Last month, we had the pleasure of attending an IVA (Ingenjörsvetenskaps-akademien) Seminar in Stockholm.

Industry & services, Forest Industry

Tread carefully in the legislative jungle!

Eco-labels, forest certifications, carbon offsets, SBTs, and now sweeping new legislation on its way from Brussels in the form of the European Regulation on Deforestation-free products (EUDR). There are so many tools, stamps and certificates when it comes to sustainability that navigating your way through what works and what doesn’t can appear something of a legislative jungle.

Forest Industry

Forest Insights 4, 2023

This year Opticom celebrates 35 years of helping the industry see the wood for the trees.

Forest Industry

Forest Insights 3, 2023

In this edition, Mikael Selling reflects on climate changes and the rising focus on sustainability in the forest product sector. The newsletter discusses the challenges companies face in communicating sustainability effectively to avoid greenwashing, amidst a growing importance of sustainable branding. It also explores the potential gap in generating demand for sustainable products despite consumer willingness to pay more, hinting at a communication disconnect. Furthermore, it highlights the crucial role of authenticity in product labeling to educate consumers and build trust in the market.

Industry & services, Forest Industry, Healthcare Industry, Opticom

A or B Make sure you are on the right list

You might be forgiven for thinking we have a one-track mind when it comes to listening. We’re always talking about the value of listening to customers and indeed other stakeholders in the value chain before making decisions, but it’s with good reason. The graveyard of business failures is littered with those who didn’t grasp what their customers were trying to tell them until it was too late.

Forest Industry, Industry & services, Healthcare Industry

Why are branding studies gaining traction?

After 35 years in the business, we’ve seen the impact a good brand can have, and how it can be used to enhance sustainability communication. No wonder more companies than ever are taking branding seriously. Project Manager David Weller explains.

Our clients

With more than 35 years of experience of serving the forest products industry, Opticom is a trusted market research and communication partner to many of the leading companies on all levels in the value chain; ranging from suppliers to the paper industry, through paper and board mills to paper merchants from Europe, the Americas, Asia, Africa, and Australia. Our strong reputation in the industry, guarantees credibility of the results throughout your organization and provides you with security in decision making and powerful tools to create change.

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The forest industry is possibly the greenest we know. It needs to be – an industry based on the forest can’t neglect or destroy the very thing upon which it depends for survival. Yet when consumers think about a business founded on trees, they still tend to see red rather than green. With 35 years of experience researching and tracking consumer opinion and forest industry performance behind us, Opticom can help. 

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