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Whether it be in-depth analysis through market research, helping clients to build a successful communication strategy, evaluate customer satisfaction, test new products or service concepts, the insight we have gained from over 30 years in the forest industry value chain is unmatched.

From small beginnings, Opticom has become the leading customer research consultancy for the forest products industry, and we have learned so much from so many projects. Some of our relationships have spanned several decades, while some of our customers are just discovering our capabilities. We pride ourselves on in-depth knowledge gathering. The result is a comprehensive database of information and opinion from a huge range of sources, which means we keep our fingers on the pulse of the industry on your behalf. We are a truly global company covering over 30 nationalities active on 6 continents in more than 100 countries. Since our foundation in 1987, we have undertaken hundreds of international assignments across the world.


We hope our experience, tips and insights will provoke your curiosity at the very least. If one subject in particular strikes a chord, we’d be delighted to take the conversation further and help you add value wherever we can.   

Hot topics


Forest Industry

Three key take-aways from our presentation at Skogsindustriernas Framtidsmöte 2024

It was such a pleasure to be part of the excellent Skogsindustriernas Framtidsmöte 2024 on Wednesday the 24th of April. Organised by the Swedish Forest Industries Federation, this event never disappoints, provoking discussion of the major issues facing the sector today. We extend heartfelt thanks to team Skogsindustrierna fellow speakers, prize winners, and the wonderful audience. Grateful for all!

Forest Industry

Consumers have spoken. Time to listen

Green Insights Europe 2024 is an in-depth study of more than 10,000 European consumers. Skogsindustrierna, the Swedish Forest Industries Federation, commissioned Opticom to examine their perceptions on climate, purchases, carbon capture and forest resources.

Forest Industry

Forest Insights 2 2024

It’s been a busy quarter here, not least because we are seeing increased demand for our services when it comes to sustainability issues. Clearly, all things green, and listening to what consumers as well as direct customers are saying and thinking about sustainability, is key - now more than ever.

Forest Industry

SCA It’s easy to turn to Opticom

Don’t take our word for it. That’s the view from SCA Pulp’s Sales Director for Italy and Austria, Marcus Hellberg, who recently hosted a workshop event with us to review the results of their latest in-depth customer study with Opticom.

Forest Industry

Södra picks Opticom to survey solid bioproducts customers

Swedish forest products group Södra has been working with Opticom for some 20 years to track customer satisfaction for its pulp products. Now its Bioproducts team has added us to its toolbox, conducting the company’s first in-depth survey of its growing solid bioproducts customer base.

Forest Industry

Forest Insights 1 2024

Our first newsletter of the year is packed with everything from EUDR, PPWR, how to re-focus Carbon Neutrality, and you get to meet the newest member of our Team; Marianna Bokou!

Our clients

With more than 35 years of experience of serving the forest products industry, Opticom is a trusted market research and communication partner to many of the leading companies on all levels in the value chain; ranging from suppliers to the paper industry, through paper and board mills to paper merchants from Europe, the Americas, Asia, Africa, and Australia. Our strong reputation in the industry, guarantees credibility of the results throughout your organization and provides you with security in decision making and powerful tools to create change.

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The forest industry is possibly the greenest we know. It needs to be – an industry based on the forest can’t neglect or destroy the very thing upon which it depends for survival. Yet when consumers think about a business founded on trees, they still tend to see red rather than green. With 35 years of experience researching and tracking consumer opinion and forest industry performance behind us, Opticom can help. 

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