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Whether it be in-depth analysis through market research, helping clients to build a successful communication strategy, evaluate customer satisfaction, test new products or service concepts, the insight we have gained from over 30 years in the forest industry value chain is unmatched.

From small beginnings Opticom has become the leading customer research consultancy for the forest products industry, and we have learned so much from so many projects. Some of our relationships have spanned several decades, while some of our customers are just discovering our capabilities. We pride ourselves on in-depth knowledge gathering. The result is a comprehensive database of information and opinion from a huge range of sources, which means we keep our fingers on the pulse of the industry on your behalf. We are a truly global company covering over 30 nationalities active on 6 continents in more than 100 countries. Since our foundation in 1987 we have undertaken hundreds of international assignments across the world.


We hope our experience, tips and insights will provoke your curiosity at the very least. If one subject in particular strikes a chord, we’d be delighted to take the conversation further and help you add value wherever we can.   

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Make better decision

We provide you with the insight you need to guide your organisation into making better decisions.


From global gathering to complete analysis.


To better understand key decision makers.


By using new methods of interactive networking.


And even target new customer segments.


Focusing on benefits, rather than features.


And thus, boost sales and improve bottom line.


Workshops that result in action!


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Our Clients


With more than 30 years of experience of serving the forest products industry, Opticom is a trusted market research and communication partner to many of the leading companies on all levels in the value chain; ranging from suppliers to the paper industry, through paper and board mills to paper merchants from Europe, the Americas, Asia, Africa, and Australia. Our strong reputation in the industry, guarantees credibility of the results throughout your organization and provides you with security in decision making and powerful tools to create change.

We have a proven track record in sustainability communication. PR and social media are the most common channels in use today and we can help you make the most of them.

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