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News & Insights

Navigating the Goal Conflicts: Sustainability Challenges in Sweden's Pursuit of a Fossil-Free Future

Published - 21 Nov 2023

Forest Industry

We had the pleasure of attending a seminar about key conflicts in the forest industry and the way forward in Stockholm on October 15th, organised by IVA. There were plenty of issues to think about, all involving an understanding of the bigger picture. Here’s a snapshot and some reflections:

Forest Insights 3, 2023

Published - 3 Oct 2023

Forest Industry

In this edition, Mikael Selling reflects on climate changes and the rising focus on sustainability in the forest product sector. The newsletter discusses the challenges companies face in communicating sustainability effectively to avoid greenwashing, amidst a growing importance of sustainable branding. It also explores the potential gap in generating demand for sustainable products despite consumer willingness to pay more, hinting at a communication disconnect. Furthermore, it highlights the crucial role of authenticity in product labeling to educate consumers and build trust in the market.

Why are branding studies gaining traction?

Published - 28 Sept 2023

Forest Industry, Industry & services, Healthcare Industry

After 35 years in the business, we’ve seen the impact a good brand can have, and how it can be used to enhance sustainability communication. No wonder more companies than ever are taking branding seriously. Project Manager David Weller explains.

Labels: When is enough more than enough?

Published - 28 Sep 2023

Opticom, Forest Industry, Industry & services, Healthcare Industry

Product labels and certificates proclaiming environmental friendliness are everywhere. Indeed, they are now so ubiquitous that they have become the norm, not the differentiator. Moreover, their overuse has prompted criticism that some are simply environmental marketing and in the worst cases, greenwashing. However, used correctly, labels remain an important tool in the fight for the consumer’s attention as well as an effective means to help educate. The key is authenticity and transparency.

How powerful is Sustainability? Decoding Consumer Behaviour through Data Insights - White paper

Published - 17 Aug 2023

White Papers

We know that consumers are driven by emotion. Their behaviour can be complex with numerous factors influencing purchasing decisions. A business that understands what and how the consumer thinks is more likely to meet their needs. This is especially true when it comes to sustainability. Consumers say they are increasingly concerned about the environment and yet we often hear from businesses that they struggle to generate demand for environmentally-friendly products.

Trend report 2025 – What's happening in the Swedish pharmaceutical industry?

Published - 11 Feb 2016

Healthcare Industry

We approached this project carefully, as it was our very first undertaking of this scale. We studied our client’s business to create a focused and effective solution - and then watched it grow. We loved working with this client and look forward to collaborating together on many more successful projects in the future.

​The Swedish business climate taking the wrong turn

Published - 29 Feb 2016

Healthcare Industry

The Confederation of Swedish Enterprise’s report “Företagsklimatet – nu än viktigare” (The business climate – now even more important) shows how the Swedish business climate is taking a slightly negative direction after decades of positive developments.

​LIF inaugurates new premises- And we were there!

Published - 18 Mar 2016

Healthcare Industry

LIF – the research-based pharmaceutical companies’ association – inaugurated their new premises at Sveavägen 63 in central Stockholm. Of course, we were there.

​Changing the world of forestry

Published - 4 Apr 2016

Forest Industry

Imagine a country where forestry generates 10% of the industrial production.

Put a tree in your tank

Published - 25 Apr 2016

Forest Industry

Many of us remember Esso’s classic campaign about putting a tiger in the tank of your car. That claim was coined in another millennium, but demand for a clean, powerful and efficient fuel (yes that was what Esso promised) remains.

​Opticom launches the 2016’s edition of the Office paper brand tracking study

Published - 11 May 2016

Opticom

The research consists of telephone interviews with end-users across three offices size: small, SOHO and large. About 1500 professionals, responsible for selecting and/or purchasing office paper, will be interviewed in five European markets: Germany, France, the United Kingdom, Spain and Italy.

Turning wind power in a new direction. With an innovative spin.

Published - 12 May 2016

Forest Industry

Imagine a pioneer in the wind power business deciding to create true change.

​Opticom donates to the International Children's Villages

Published - 18 May 2016

Opticom

Opticom is proud to announce that 10,000 SEK was donated to the International Children’s Villages as a result of telephone and face-to-face qualitative interviews on behalf of the participants.

Taking the Internet of Things for a ride. Without a driver.

Published - 8 Jun 2016

Opticom

Imagine one of the leaders within the automotive industry. Paint the picture that they’ve been building vehicles for really long, been really successful and become really appreciated. Drivers just love handling these impressive machines. The mechanics are superb. The driver interface is beyond compare, and the comfort is exquisite.

​Car for sale. Who cares?

Published - 16 Jun 2016

Opticom

Think of the word “chevalier”. At first hand, it implies that a man is chivalrous. A knight, as it was called way back in the day. Someone who was quite well off. Had a good hand with the ladies. A charmer.

​IGGESUND and STORA ENSO are owners of the most valuable cartonboard brands in Western Europe

Published - 30 Jun 2016

Forest Industry

See the full ranking here:

INCADA, TAMBRITE and INVERCOTE are the most valuable brands among consumer goods Brand Owners

Published - 7 Jul 2016

Forest Industry

Opticom International Research now presents the results of the 7th edition of the “Brand Equity Tracking Survey – Cartonboard: Brand owners”.

NAVIGATOR is the most valuable office paper brand in Europe

Published - 3 Nov 2016

Forest Industry

Opticom International Research now presents the results of the 12th edition of the “Brand Equity Tracking Survey – Office Paper”. This industry standard benchmark survey for office paper brands has been conducted among 1500 professional end-users across 5 countries in Europe. The countries covered are Germany, France, the UK, Italy and Spain.

Opticom Group pre-launching new business focused on staffing & recruitment

Published - 10 Oct 2017

Opticom

Opticom Group pre-launching new business focused on Staffing & Recruitment The global research, consulting and communication company Opticom Group is launching Opticom International Talents, a company that will offer staffing and recruitment of talented and qualified professionals with an international background and expertise.

Glad Midsommar! – Happy Midsummer!

Published - 24 Jun 2021

Opticom

Midsummer is an event that predates Christianity, and it has been celebrated ever since. Swedes typically meet up with family and friends over food and drinks, preferably close to nature and outdoors, always hoping for good weather but often getting disappointed. Still, midsummer is such an important festivity that there have been proposals to make the Midsummer's Eve the National Day of Sweden.

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