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Our mission is to help our clients make better business decisions

A Leading Global Market Research and Consulting Partner

Our offering

We offer a unique portfolio of consulting services with different scope and content but all focusing on creating value.

Customer research
Give your customers a voice
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Stakeholder management
Identify and improve relationships
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Workshops
Transform insights into actions
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Brand building
Step-by-step branding service
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Tailor-made research
Customised solutions
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Market segmentation
Grow Your Business
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Brand tracking
Measure your branding efforts
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Sustainability Insights
Understand stakeholders for success
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Future lab
Knowledge and networking
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Industries

We have broad as well as deep expertise across several industrial sectors and we regularly serve more than 100 leading global companies. Our first and foremost aim is to be regarded as a professional and trustworthy partner that offers good interaction and strong relationships with our clients. We are passionate about understanding your key challenges and finding solutions that deliver true value and ROI. Testimonials from our clients confirm that our engagement often results in considerable cost savings, increased sales and improved margins, in addition to better insights.

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Forest Industry

Medical Text

Healthcare Industry

Carpentry Class

Industries & Services

News & Insights

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Healthcare Industry

Better Health Care Decisions 1 2024

Our first newsletter of the year is packed with everything from the critical issue of pharmaceutical waste and its environmental consequences, to making informed decisions in the healthcare industry with the help of market research, and you get to meet the newest member of our Team; Marianna Bokou!
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Forest Industry

It is time to rethink our focus on Carbon Neutrality

As the urgency for climate mitigation intensifies, we’re hearing a lot of pledging these days, primarily aimed at meeting carbon-neutral targets (net-zero emissions) later rather than sooner. Could companies be doing more to have a more immediate impact? The answer is a resounding yes, as Project Manager David Weller, explains.
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Forest Industry

Meet the newest member of the team Marianna Bokou

We’re delighted to welcome a new Research Team Lead to our growing staff. Marianna Bokou has a background in Market Access and Quality Assurance in several pharmaceutical companies. She also holds an MSc in Health Economics, Policy & Management from the Karolinska Institutet and a BA in Pharmacy. We pride ourselves on our multi-lingual team and Marianna is no exception. A native of Athens, Greece, she moved to Sweden in 2022 to study for her MSc and is learning Swedish fast, in addition to her fluency in English and German and her native Greek.
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Healthcare Industry

The Silent Environmental Crisis Unveiling the Impact of Pharmaceutical Waste

The Unseen Environmental Cost of Pharmaceuticals  In the modern world, pharmaceuticals offering relief and cure to many health conditions. Yet, beneath this healing facade lies an often-overlooked consequence—environmental pollution. The journey of pharmaceuticals, from their production to their disposal, demonstrates significant risks to different ecosystems, particularly aquatic life, and by extension, human health.   In this upcoming series of articles, Opticom will delve into the critical yet often overlooked issue of pharmaceutical waste and its environmental consequences. Our first piece sheds light on the significant barrier presented by a lack of public awareness regarding the safe disposal of unused or expired medications. This topic aligns with Opticom's commitment to fostering informed discussions and better solutions, as we explore the intersection of both healthcare and environmental sustainability. By initiating this series, Opticom aims to inspire actionable change, reflecting our dedication to addressing complex global challenges through insightful analysis and strategic guidance.
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Forest Industry

Decoding the EUDR Our message at Tissue World Miami

It was a pleasure to speak on the hot topic of the European Regulation on Deforestation-free products (EUDR) at Tissue World Miami at the beginning of February, together with Marcus Hellberg, SCA’s Sales Director, Italy and Austria.
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Healthcare Industry

What is the roadmap for better decisions in healthcare

Market research within its health division is the foundational strategy to drive informed business decision-making for the different stakeholders in the healthcare industry. Opticom’s approach for market research involves a multi-faceted methodology, deeply integrated with strategic consulting, and supported by our industry knowledge, to deliver actionable insights that directly impact clients' business outcomes.
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Forest Industry

Forest Insights 1 2024

Our first newsletter of the year is packed with everything from EUDR, PPWR, how to re-focus Carbon Neutrality, and you get to meet the newest member of our Team; Marianna Bokou!
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Forest Industry

Why we need to understand the PPWR A view from SCA Containerboard

The EU Packaging and Packaging Waste Regulation (PPWR) is the biggest overhaul of European packaging rules in years. Currently under review by the European Parliament and Council, launched in November 2022, it aims to reduce Europe’s packaging waste and promote reusable alternatives. It includes proposals for packaging reduction targets for Member States and strict reusable and refill targets for in-store dining and takeaway services.
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Healthcare Industry, Opticom

Meet the newest member of the team Marianna Bokou

We’re delighted to welcome a new Research Team Lead to our growing staff. Marianna Bokou has a background in Market Access and Quality Assurance in several pharmaceutical companies. She also holds an Msc in Health Economics, Policy & Management from the renowned Swedish medical university, Karolinska Institutet, and a BA in Pharmacy.
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